Costello College of Business News / en Greenwashing in stereo?: When benefit corporations get certified /news/2026-09/greenwashing-stereo-when-benefit-corporations-get-certified <span>Greenwashing in stereo?: When benefit corporations get certified</span> <span><span>Katelynn C Hipolito</span></span> <span><time datetime="2026-09-01T14:09:24-04:00" title="Tuesday, September 1, 2026 - 14:09">Tue, 09/01/2026 - 14:09</time> </span> <div class="layout layout--gmu layout--twocol-section layout--twocol-section--70-30"> <div class="layout__region region-first"> <div data-block-plugin-id="field_block:node:news_release:body" class="block block-layout-builder block-field-blocknodenews-releasebody"> <div class="field field--name-body field--type-text-with-summary field--label-visually_hidden"> <div class="field__label visually-hidden">Body</div> <div class="field__item"><p><span class="intro-text">The term “benefit corporation” is becoming increasingly familiar as a label for companies with a hybrid commitment to the social good as well as profit-making. Interestingly, the term itself has taken on a hybrid meaning.&nbsp;</span></p> <figure role="group" class="align-right"> <div> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img loading="lazy" src="/sites/default/files/styles/small_content_image/public/2025-10/david_lucas_850x1063_0.png?itok=etJwLSed" width="280" height="350" alt="David Lucas, assistant professor of management at Costello College of Business at 91."> </div> </div> <figcaption>David Lucas, assistant professor of management at Costello College of Business at 91.</figcaption> </figure> <p>“Benefit corporation” is a legal structure recognized by most U.S. states, but the term is often used synonymously with “B Corp,” a certification granted by B Lab, a global NGO. The confusion is understandable, given that B Lab was the principal lobbying force behind the adoption of “benefit corporation” as an official legal entity.</p> <p>“The legal framework is viewed by proponents as a way to help benefit corporations ‘lock in’ their social commitments. It layers on additional requirements that traditional for-profit legal forms don’t have related to non-financial reporting and the resolution of conflicts over these goals,” says <a href="https://business.gmu.edu/profiles/dlucas6">David Lucas</a>, assistant professor of management at the <a href="https://business.gmu.edu/" title="Costello College of Business | 91">Costello College of Business</a> at 91.</p> <p>Lucas’s recently published paper in<em>&nbsp;</em><a href="https://www.sciencedirect.com/science/article/abs/pii/S014829632600411X" target="_blank"><em>Journal of Business Research</em></a> uses AI to shed light on what happens when a benefit corporation becomes a B Corp. Does the dual affiliation equate to redoubled commitment, or “greenwashing” in stereo?</p> <p>The paper was co-authored by Clara Scheve of Hamburg University of Technology and Joel Gehman of George Washington University.</p> <p>The researchers took advantage of Minnesota’s unusually robust monitoring regime for benefit corporations. “A few studies now have documented relatively low compliance across states, and seemingly few penalties,” Lucas says. “Minnesota is the only state we could find where the Secretary of State published every benefit report that they received, and if they don’t receive one in the annual timeframe, they revoke benefit status.”</p> <p>However, Lucas emphasizes that there is a difference between reporting regularly and reporting substantively. The disclosures were by no means equally meaningful or forthcoming. “There’s huge variation,” Lucas explains. “Some of the reports are just the cover sheet that’s required and a couple of sentences. Others have long, well-structured reports with a lot of detail and quantitative evidence.”</p> <p>The researchers aimed to use report quality as a signal of sincerity and effectiveness in pursuing social or environmental impact goals. But first they would have to construct a balanced and comprehensive barometer of quality, over and above very coarse criteria such as length. That is where AI came in.</p> <p>Lucas and his co-authors trained large language models (LLMs) to rate the reports according to what Lucas calls “the things we really care about: how they talk about stakeholders, how they talk about impact, how transparent they seem to be, etc.” All in all, the researchers accessed 766 benefit reports uploaded to Minnesota’s Secretary of State website from 2015-2023.</p> <p>The reports submitted by benefit corporations that were also B Corps were significantly longer (by approximately 1.38 pages on average), and of markedly high quality. In particular, they provided far more evidence of real-world impact, greater transparency on challenges and more clarity on next steps.</p> <p>“There are at least two mechanisms behind these findings,” Lucas says. “First, benefit corporations that also pursue B Corp certification tend to be more serious about the mission. They pay fees to get certified, and they go through the actual audit and process, which is extensive and costly to retain. Second, B Lab’s certification requirements yield a lot of tools to communicate impact. The process of being audited and having to account for these things gives firms measures, both qualitative and quantitative, that speak to these issues in detailed and specific ways.” Rather than undermining or duplicating one another, the legal form and the certification appeared complementary.</p> <p>For Lucas, the study serves as an example of public and private entities filling in each other’s blind spots. NGOs, after all, have little legal pull, while governments often lack resources for sharp oversight and close collaboration with companies. “Redundancy can appear wasteful, but it has a real value, not just across public and private oversight, but even across different kinds of private certifications,” Lucas says.</p> <p>Viewed in this light, Minnesota’s approach may be a happy combination of compulsion and flexibility. “The healthiest thing possible is to allow businesses to say as much or as little as they want, but they have to say something,” Lucas says. “That way, all stakeholders are able to see and assess for themselves, and the process is shielded from political swings about what counts as ‘social value’.”</p> <p>Lucas’s analysis implies a unique role for AI in measuring quality abstracted from politics. “There are other legal forms that are emerging across different countries that are getting at the same or similar goals,” Lucas says. “My ongoing research on these new legal forms and their role in society uses AI in a similar fashion, pulling new dimensions and insights out of this reporting.”</p> </div> </div> </div> </div> <div class="layout__region region-second"> <div data-block-plugin-id="field_block:node:news_release:field_associated_people" class="block block-layout-builder block-field-blocknodenews-releasefield-associated-people"> <h2>In This Story</h2> <div class="field field--name-field-associated-people field--type-entity-reference field--label-visually_hidden"> <div class="field__label visually-hidden">People Mentioned in This Story</div> <div class="field__items"> <div class="field__item"><a href="/profiles/dlucas6" hreflang="en">David S. Lucas</a></div> </div> </div> </div> <div data-block-plugin-id="inline_block:call_to_action" data-inline-block-uuid="08501659-808c-4666-8ce9-14ba72b0853b"> <div class="cta"> <a class="cta__link" href="https://business.gmu.edu/"> <p class="cta__title">Explore Costello College of Business <i class="fas fa-arrow-circle-right"></i> </p> <span class="cta__icon"></span> </a> </div> </div> <div data-block-plugin-id="inline_block:text" data-inline-block-uuid="ec573aea-72c8-4ad7-8ca0-82a235e4bd3c" class="block block-layout-builder block-inline-blocktext"> <div class="field field--name-body field--type-text-with-summary field--label-hidden field__item"><p><br>&nbsp;</p> <hr> </div> </div> <div data-block-plugin-id="inline_block:news_list" data-inline-block-uuid="c62c208e-03ee-487b-8f0f-b779aa4d0089" class="block block-layout-builder block-inline-blocknews-list"> <h2>Related Stories</h2> <div class="views-element-container"><div class="view view-news view-id-news view-display-id-block_1 js-view-dom-id-966b529d2840ac834fa3e5875e2935e42ab7b4bd04085b3f4901897bc95d1269"> <div class="view-content"> <div class="news-list-wrapper"> <ul class="news-list"> <li class="news-item"><div class="views-field views-field-title"><span class="field-content"><a href="/news/2026-09/game-set-content-george-mason-student-athlete-brings-followers-inside-division-i" hreflang="en">Game, Set, Content: This George Mason student-athlete brings followers inside Division I tennis </a></span></div><div class="views-field views-field-field-publish-date"><div class="field-content">September 14, 2026</div></div></li> <li class="news-item"><div class="views-field views-field-title"><span class="field-content"><a href="/news/2026-09/gci-catalyst-project-aims-tackle-human-rights-issues-help-ai" hreflang="en">GCI Catalyst Project aims to tackle human rights issues with help of AI </a></span></div><div class="views-field views-field-field-publish-date"><div class="field-content">September 10, 2026</div></div></li> <li class="news-item"><div class="views-field views-field-title"><span class="field-content"><a href="/news/2026-09/greenwashing-stereo-when-benefit-corporations-get-certified" hreflang="en">Greenwashing in stereo?: When benefit corporations get certified</a></span></div><div class="views-field views-field-field-publish-date"><div class="field-content">September 8, 2026</div></div></li> <li class="news-item"><div class="views-field views-field-title"><span class="field-content"><a href="/news/2026-09/deloitte-internship-helps-costello-student-shape-her-future-consulting" hreflang="en">Deloitte internship helps Costello student shape her future in consulting</a></span></div><div class="views-field views-field-field-publish-date"><div class="field-content">September 1, 2026</div></div></li> <li class="news-item"><div class="views-field views-field-title"><span class="field-content"><a href="/news/2026-08/digital-marketing-internship-develops-creativity-data-analysis-and-empathy-one" hreflang="en">Digital marketing internship develops creativity, data analysis, and empathy for one Costello senior </a></span></div><div class="views-field views-field-field-publish-date"><div class="field-content">August 26, 2026</div></div></li> </ul> </div> </div> </div> </div> </div> </div> </div> <div class="layout layout--gmu layout--twocol-section layout--twocol-section--50-50"> <div class="layout__region region-first"> <div data-block-plugin-id="field_block:node:news_release:field_content_topics" class="block block-layout-builder block-field-blocknodenews-releasefield-content-topics"> <h2>Topics</h2> <div class="field field--name-field-content-topics field--type-entity-reference field--label-visually_hidden"> <div class="field__label visually-hidden">Topics</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/21021" hreflang="en">ESG - Costello</a></div> <div class="field__item"><a href="/taxonomy/term/20931" hreflang="en">Costello Research Sustainable Operations</a></div> <div class="field__item"><a href="/taxonomy/term/20966" hreflang="en">Costello Research Evaluating Performance</a></div> <div class="field__item"><a href="/taxonomy/term/20991" hreflang="en">Costello Research Non-Financial Disclosure</a></div> <div class="field__item"><a href="/taxonomy/term/13796" hreflang="en">Costello College of Business Faculty Research</a></div> <div class="field__item"><a href="/taxonomy/term/13106" hreflang="en">Management Faculty Research</a></div> <div class="field__item"><a href="/taxonomy/term/12501" hreflang="en">Costello College of Business News</a></div> <div class="field__item"><a href="/taxonomy/term/271" hreflang="en">Research</a></div> </div> </div> </div> </div> <div> </div> </div> Tue, 01 Sep 2026 18:09:24 +0000 Katelynn C Hipolito 346125 at Deloitte internship helps Costello student shape her future in consulting /news/2026-09/deloitte-internship-helps-costello-student-shape-her-future-consulting <span>Deloitte internship helps Costello student shape her future in consulting</span> <span><span>Katelynn C Hipolito</span></span> <span><time datetime="2026-09-01T10:37:15-04:00" title="Tuesday, September 1, 2026 - 10:37">Tue, 09/01/2026 - 10:37</time> </span> <div class="layout layout--gmu layout--twocol-section layout--twocol-section--70-30"> <div class="layout__region region-first"> <div data-block-plugin-id="field_block:node:news_release:body" class="block block-layout-builder block-field-blocknodenews-releasebody"> <div class="field field--name-body field--type-text-with-summary field--label-visually_hidden"> <div class="field__label visually-hidden">Body</div> <div class="field__item"><p class="Paragraph SCXW40848584 BCX0"><span class="TextRun SCXW40848584 BCX0 NormalTextRun intro-text" lang="EN-US">Interning at Deloitte was on Iman Chaudhry’s radar ever since she entered the </span><a class="Hyperlink SCXW40848584 BCX0" href="https://business.gmu.edu/" target="_blank"><span class="TextRun Underlined SCXW40848584 BCX0 NormalTextRun intro-text" lang="EN-US">Costello College of Business</span></a><span class="TextRun SCXW40848584 BCX0 NormalTextRun intro-text" lang="EN-US"> at 91 as a freshman and learned about the major firms in the area. As the president of the Mason Consulting Group, she’s tuned in to what’s happening at Costello and the opportunities available.</span></p> <figure role="group"> <div> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img loading="lazy" src="/sites/default/files/styles/extra_large_content_image/public/2026-09/iman_chaudhry_deloitte_interns.png?itok=YT0xP-xc" width="1300" height="771" alt="Deloitte’s discovery internship program students. Photo provided by Iman Chaudhry."> </div> </div> <figcaption>Deloitte’s discovery internship program students. Photo provided by Iman Chaudhry.</figcaption> </figure> <p class="Paragraph SCXW40848584 BCX0"><span class="TextRun SCXW40848584 BCX0 NormalTextRun" lang="EN-US">Promoted heavily across campus, Deloitte’s discovery internship program immediately caught Chaudhry's eye, especially because she had previously participated in a case competition with the firm.</span><span class="EOP Selected SCXW40848584 BCX0">&nbsp;</span></p> <p class="Paragraph SCXW40848584 BCX0"><span class="TextRun SCXW40848584 BCX0 NormalTextRun" lang="EN-US">“I always tell everyone that a cold application isn’t usually enough,” she says. “You have to be intentional about networking; it's really about building genuine relationships.” She put in the legwork before ever submitting her application by networking with recruiters and partners at Deloitte, many of whom were Costello alumni. Because of that, she felt few nerves as she began her internship, already familiar with many of the people working at the firm.</span><span class="EOP Selected SCXW40848584 BCX0">&nbsp;</span></p> <p class="Paragraph SCXW40848584 BCX0"><span class="TextRun SCXW40848584 BCX0 NormalTextRun" lang="EN-US">Joining about two dozen other students in the discovery internship program, Chaudhry was assigned to do strategy consulting work for a national security defense client. Mixed in with her rotations across different workflows, meetings, research tasks, and other deep work were plenty of opportunities to connect with senior leadership, as well as social events to bond with fellow interns.</span><span class="EOP Selected SCXW40848584 BCX0">&nbsp;</span></p> <blockquote><p class="Paragraph SCXW40848584 BCX0"><span class="TextRun SCXW40848584 BCX0 NormalTextRun" lang="EN-US">“I always tell everyone that a cold application isn’t usually enough,” she says. “You have to be intentional about networking; it's really about building genuine relationships.”</span></p> <p class="Paragraph SCXW40848584 BCX0"><span class="TextRun SCXW40848584 BCX0 NormalTextRun" lang="EN-US"><strong>— Iman Chaudhry, Costello College of Business Student, Mason Consulting Group president</strong></span></p> </blockquote> <p class="Paragraph SCXW40848584 BCX0"><span class="TextRun SCXW40848584 BCX0 NormalTextRun" lang="EN-US">Even though she's only halfway through her undergraduate education, Chaudhry has pushed herself to take both her academics and career development seriously. Working in small groups and presenting to audiences, both in the classroom and in her extracurriculars, prepared her for the intern work she did this past summer. She continues to be excited to see how the skills she developed in the classroom translate to the real world. “The tools may change, but the growth mindset remains the same.”</span><span class="EOP Selected SCXW40848584 BCX0">&nbsp;</span></p> <figure role="group" class="align-right"> <div> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img loading="lazy" src="/sites/default/files/styles/medium/public/2026-09/iman_chaudhry_image.png?itok=JaI1UlL1" width="419" height="560" alt="Iman Chaudhry, Costello College of Business Student, Mason Consulting Group president at Deloitte’s discovery internship program. Photo provided by Iman Chaudhry."> </div> </div> <figcaption>Iman Chaudhry, Costello College of Business Student, Mason Consulting Group president at Deloitte’s discovery internship program. Photo provided by Iman Chaudhry.</figcaption> </figure> <p class="Paragraph SCXW40848584 BCX0"><span class="TextRun SCXW40848584 BCX0 NormalTextRun" lang="EN-US">Witnessing how fast technology is evolving in the workplace has encouraged Chaudhry to pursue more courses in ethics and AI and other emerging tools. Interning at Deloitte has also made her contemplate the specific field of consulting that she wants to pursue. "I had a lot of fun this summer, and it's given me a lot to think about where I want to take my career," she reflects.</span></p> <p><span class="TextRun SCXW40848584 BCX0 NormalTextRun" lang="EN-US">In the shorter term, Chaudhry is eager to leverage her experiences to implement new ideas in operating and optimizing the consulting work she oversees as president of the Mason Consulting Group.</span><span class="EOP Selected SCXW40848584 BCX0">&nbsp;</span></p> <p class="Paragraph SCXW40848584 BCX0"><span class="TextRun SCXW40848584 BCX0 NormalTextRun" lang="EN-US">Iman Chaudhry found her discovery internship experience to be immensely educational, informing her about the areas she wants to study further and the career direction she wants to take. As a junior studying management information systems at Costello, she looks forward to future internships where she can continue to expand her knowledge and explore her career possibilities.</span><span class="EOP SCXW40848584 BCX0">&nbsp;</span></p> </div> </div> </div> </div> <div class="layout__region region-second"> <div data-block-plugin-id="inline_block:call_to_action" data-inline-block-uuid="6c1f714b-567c-40da-b687-94ebacebd873"> <div class="cta"> <a class="cta__link" href="https://business.gmu.edu/"> <p class="cta__title">More on Costello College of Business <i class="fas fa-arrow-circle-right"></i> </p> <span class="cta__icon"></span> </a> </div> </div> <div data-block-plugin-id="inline_block:news_list" data-inline-block-uuid="9b293038-1c49-4da0-9a92-2f5fdfe88de9" class="block block-layout-builder block-inline-blocknews-list"> <h2>Related Stories</h2> <div class="views-element-container"><div class="view view-news view-id-news view-display-id-block_1 js-view-dom-id-be8995e2411b1e78121f9b11da181afb11f1cbde75e9bd1e6365c813d25febe1"> <div class="view-content"> <div class="news-list-wrapper"> <ul class="news-list"> <li class="news-item"><div class="views-field views-field-title"><span class="field-content"><a href="/news/2026-09/game-set-content-george-mason-student-athlete-brings-followers-inside-division-i" hreflang="en">Game, Set, Content: This George Mason student-athlete brings followers inside Division I tennis </a></span></div><div class="views-field views-field-field-publish-date"><div class="field-content">September 14, 2026</div></div></li> <li class="news-item"><div class="views-field views-field-title"><span class="field-content"><a href="/news/2026-09/gci-catalyst-project-aims-tackle-human-rights-issues-help-ai" hreflang="en">GCI Catalyst Project aims to tackle human rights issues with help of AI </a></span></div><div class="views-field views-field-field-publish-date"><div class="field-content">September 10, 2026</div></div></li> <li class="news-item"><div class="views-field views-field-title"><span class="field-content"><a href="/news/2026-09/deloitte-internship-helps-costello-student-shape-her-future-consulting" hreflang="en">Deloitte internship helps Costello student shape her future in consulting</a></span></div><div class="views-field views-field-field-publish-date"><div class="field-content">September 1, 2026</div></div></li> <li class="news-item"><div class="views-field views-field-title"><span class="field-content"><a href="/news/2026-08/digital-marketing-internship-develops-creativity-data-analysis-and-empathy-one" hreflang="en">Digital marketing internship develops creativity, data analysis, and empathy for one Costello senior </a></span></div><div class="views-field views-field-field-publish-date"><div class="field-content">August 26, 2026</div></div></li> <li class="news-item"><div class="views-field views-field-title"><span class="field-content"><a href="/news/2026-08/public-service-drives-schar-school-graduate-state-house-representatives-race" hreflang="en">Public Service Drives Schar School Graduate in State House of Representatives Race</a></span></div><div class="views-field views-field-field-publish-date"><div class="field-content">August 26, 2026</div></div></li> </ul> </div> </div> </div> </div> </div> <div data-block-plugin-id="field_block:node:news_release:field_content_topics" class="block block-layout-builder block-field-blocknodenews-releasefield-content-topics"> <h2>Topics</h2> <div class="field field--name-field-content-topics field--type-entity-reference field--label-visually_hidden"> <div class="field__label visually-hidden">Topics</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/21873" hreflang="en">Internships</a></div> <div class="field__item"><a href="/taxonomy/term/21841" hreflang="en">Experiential Learning Program</a></div> <div class="field__item"><a href="/taxonomy/term/12501" hreflang="en">Costello College of Business News</a></div> <div class="field__item"><a href="/taxonomy/term/13701" hreflang="en">Costello College of Business Students</a></div> <div class="field__item"><a href="/taxonomy/term/336" hreflang="en">Students</a></div> <div class="field__item"><a href="/taxonomy/term/1061" hreflang="en">Costello College of Business</a></div> </div> </div> </div> </div> </div> Tue, 01 Sep 2026 14:37:15 +0000 Katelynn C Hipolito 346109 at Digital marketing internship develops creativity, data analysis, and empathy for one Costello senior /news/2026-08/digital-marketing-internship-develops-creativity-data-analysis-and-empathy-one <span>Digital marketing internship develops creativity, data analysis, and empathy for one Costello senior </span> <span><span>sholla4</span></span> <span><time datetime="2026-08-26T16:30:49-04:00" title="Wednesday, August 26, 2026 - 16:30">Wed, 08/26/2026 - 16:30</time> </span> <div class="layout layout--gmu layout--twocol-section layout--twocol-section--70-30"> <div class="layout__region region-first"> <div data-block-plugin-id="field_block:node:news_release:body" class="block block-layout-builder block-field-blocknodenews-releasebody"> <div class="field field--name-body field--type-text-with-summary field--label-visually_hidden"> <div class="field__label visually-hidden">Body</div> <div class="field__item"><p><span class="intro-text">When an email from AARP pops into your inbox, a Gen-Z rising senior at 91 is probably not who you first think is on the other side of that send. But Jack Sorenson, a marketing major in the </span><a href="https://business.gmu.edu/"><span class="intro-text">Costello College of Business</span></a><span class="intro-text">, is one of the faces behind the digital newsletters.</span></p> <figure role="group" class="align-left"> <div> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img loading="lazy" src="/sites/default/files/styles/small_content_image/public/2026-08/working_in_adobe_analytics_at_aarp_hq.jpg?itok=lIE9J2-O" width="299" height="350"> </div> </div> <figcaption>Jack Sorenson. Photo provided</figcaption> </figure> <p>Sorenson knew he wanted an internship this summer, "ideally at a large, well-known business-to-consumer and mission-driven organization in the DC area." Costello's <a href="https://business.gmu.edu/current-students/career-services">Career Services</a> helped him find opportunities based on his criteria, skills, and goals. AARP was one of the options. And when AARP tabled at one of George Mason's career fairs, he made sure to introduce himself to a recruiter.</p> <p>As a digital marketing intern, Sorenson works on a few projects, including supporting several of AARP's newsletters in both content creation and engagement analysis. "I love marketing because it sits at the intersection of creativity and analytics," he said, "and this role really exemplifies that."</p> <p>From content selection through performance analysis, Sorenson is part of a newsletter's full lifecycle. That comes with hands-on experience with leading industry tools like Adobe, Microsoft Office, Tableau, and Palantir. His colleagues at AARP are proof that knowing the tools is an advantage in the job market.</p> <p>"I met a former intern who got a great job at another organization because of his experience with digital tools while at AARP," Sorenson said. "Experiential learning is probably one of the biggest benefits of any internship."</p> <p>Soft skills are important, too. AARP's audience is, primarily, those 50 and older: a much different demographic than Sorenson, a rising senior, is used to interfacing with. But adapting to the audience is a key skill he's developing that will serve him well in future positions. "It's definitely taught me a lot about how to think beyond my own little echo chamber," he said. "We might be inclined to think that people within a demographic might all be similar but seeing how their audience interacts with marketing shows that's just not the case. It's actually a huge audience with varied needs and wants."</p> <p>That empathy extends beyond audience dashboards. "I'm more conscious now of how I interact with older demographics. I'm more curious about their lives and what they need."</p> <p>AARP extended Sorenson's internship through the fall semester, with potential for further extension through spring 2027. Sorenson notes that, while AARP is developing critical skills for his future career, it's the strong foundation from George Mason and Costello that makes his growth possible.</p> <p>"I think one of the biggest advantages of Costello is that you're not just learning concepts through an exam, you're developing skills you can take into the workplace," he said. "I came into the internship already understanding a lot of the concepts and terminology, as well as knowing things like executive control, active listening, and collaboration: skills that are just as important in a professional environment."</p> </div> </div> </div> </div> <div class="layout__region region-second"> <div data-block-plugin-id="inline_block:call_to_action" data-inline-block-uuid="af0a55d5-3736-4962-8ba1-ded21698efb2"> <div class="cta"> <a class="cta__link" href="https://business.gmu.edu/"> <p class="cta__title">See why Costello Means Business <i class="fas fa-arrow-circle-right"></i> </p> <span class="cta__icon"></span> </a> </div> </div> <div data-block-plugin-id="inline_block:news_list" data-inline-block-uuid="84647dd5-ddd0-43b0-adb0-18716e5c4d5d" class="block block-layout-builder block-inline-blocknews-list"> <h2>Related news</h2> <div class="views-element-container"><div class="view view-news view-id-news view-display-id-block_1 js-view-dom-id-faa5d36b50fd8f67e4c7e57edc48ce7ebf67378caf685d00750d4ff7da8d09b4"> <div class="view-content"> <div class="news-list-wrapper"> <ul class="news-list"> <li class="news-item"><div class="views-field views-field-title"><span class="field-content"><a href="/news/2026-08/digital-marketing-internship-develops-creativity-data-analysis-and-empathy-one" hreflang="en">Digital marketing internship develops creativity, data analysis, and empathy for one Costello senior </a></span></div><div class="views-field views-field-field-publish-date"><div class="field-content">August 26, 2026</div></div></li> <li class="news-item"><div class="views-field views-field-title"><span class="field-content"><a href="/news/2026-08/nova-nnsa-student-putting-people-first-cybersecurity" hreflang="en">From NOVA to NNSA, this student is putting people first in cybersecurity </a></span></div><div class="views-field views-field-field-publish-date"><div class="field-content">August 21, 2026</div></div></li> <li class="news-item"><div class="views-field views-field-title"><span class="field-content"><a href="/news/2026-08/business-analytics-major-pouring-foundation-future-sports-analytics" hreflang="en">This business analytics major is pouring the foundation for a future in sports analytics</a></span></div><div class="views-field views-field-field-publish-date"><div class="field-content">August 19, 2026</div></div></li> <li class="news-item"><div class="views-field views-field-title"><span class="field-content"><a href="/news/2026-08/saic-intern-excels-and-out-classroom" hreflang="en">This SAIC intern Excels in and out of the classroom</a></span></div><div class="views-field views-field-field-publish-date"><div class="field-content">August 13, 2026</div></div></li> <li class="news-item"><div class="views-field views-field-title"><span class="field-content"><a href="/news/2026-05/costello-senior-good-business-win-win" hreflang="en">For this Costello senior, good business is a win-win</a></span></div><div class="views-field views-field-field-publish-date"><div class="field-content">May 7, 2026</div></div></li> </ul> </div> </div> </div> </div> </div> <div data-block-plugin-id="field_block:node:news_release:field_content_topics" class="block block-layout-builder block-field-blocknodenews-releasefield-content-topics"> <h2>Topics</h2> <div class="field field--name-field-content-topics field--type-entity-reference field--label-visually_hidden"> <div class="field__label visually-hidden">Topics</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/336" hreflang="en">Students</a></div> <div class="field__item"><a href="/taxonomy/term/1061" hreflang="en">Costello College of Business</a></div> <div class="field__item"><a href="/taxonomy/term/12501" hreflang="en">Costello College of Business News</a></div> </div> </div> </div> </div> </div> Wed, 26 Aug 2026 20:30:49 +0000 sholla4 346099 at This business analytics major is pouring the foundation for a future in sports analytics /news/2026-08/business-analytics-major-pouring-foundation-future-sports-analytics <span>This business analytics major is pouring the foundation for a future in sports analytics</span> <span><span>sholla4</span></span> <span><time datetime="2026-08-19T09:43:49-04:00" title="Wednesday, August 19, 2026 - 09:43">Wed, 08/19/2026 - 09:43</time> </span> <div class="layout layout--gmu layout--twocol-section layout--twocol-section--70-30"> <div class="layout__region region-first"> <div data-block-plugin-id="field_block:node:news_release:body" class="block block-layout-builder block-field-blocknodenews-releasebody"> <div class="field field--name-body field--type-text-with-summary field--label-visually_hidden"> <div class="field__label visually-hidden">Body</div> <div class="field__item"><p><span class="intro-text">When asked what advice he would give to students interested in internships, rising 91 senior Dominic Jones said, "don't limit yourself."</span></p> <figure role="group" class="align-left"> <div> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img loading="lazy" src="/sites/default/files/styles/small_content_image/public/2026-08/dominic_jones_in_copy_2.jpg?itok=kzPBYuvI" width="280" height="350" alt="Dominic Jones headshot"> </div> </div> <figcaption>Photo provided</figcaption> </figure> <p>It's advice he's already following. This summer, the business analytics major in the <a href="https://business.gmu.edu/">Costello College of Business</a> interned for Bognet Construction, focusing on project management.</p> <p>Jones wants to work in sports analytics or analytics within consulting. But much like he advises, he's approaching his studies with an open mind. "Since you can do anything with business, I didn't want to home in on one sector just yet," he said.</p> <p>When he met the Bognet Construction team at one of George Mason's career fairs, he saw an opportunity to broaden his horizons. "I don't have a background in construction," he said, "but the Bognet team was excited for me to learn and try. They wanted me to grow throughout each week."</p> <p>His internship responsibilities include project management, supporting engineers, architects, and other project managers to ensure the build is on track. Despite this being a new field for him, his skills from business analytics have been able to transfer. "Being detail-oriented is really important in both," he said. "Every single little detail matters, because one error can build into a much bigger problem."</p> <p>And just as Jones is growing into this role, he said the best part of the internship has been watching something grow from a blank space. "Seeing all the different subcontractors come and go, how the plans are communicated to them, how they get their jobs done: There's a lot that goes into good construction, and it's cool to see."</p> <p>Jones is no stranger to teamwork. A member of the intramural basketball team, he understands the importance of maximizing strengths and communicating clearly and effectively. Working in construction, he said, has helped him further develop that skill. "There's so many moving parts and people; everyone has their own viewpoint and focus area. Learning how to communicate and work with everyone's individual skills and strengths is a skill I'll take into my classes and the workforce."</p> <p>As Jones prepares to start his senior year at George Mason, he's coming back to campus ready to take advantage of all the possibilities. "The more things you go to, the more opportunities you have to meet people and the chance to get the career you want," he said. "Go to events, join clubs, and try new avenues. You never know what opportunities might teach you that will make you stand out."</p> <figure role="group"> <div> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img loading="lazy" src="/sites/default/files/2026-08/dominic_jones_in_copy_1.jpg" width="1000" height="750" alt="Intern Dominic Jones on the Bognet Construction site"> </div> </div> <figcaption>Photo provided</figcaption> </figure> </div> </div> </div> </div> <div class="layout__region region-second"> <div data-block-plugin-id="inline_block:call_to_action" data-inline-block-uuid="d788848c-daaf-4a83-9e8b-33d150ff3570"> <div class="cta"> <a class="cta__link" href="https://business.gmu.edu/"> <p class="cta__title">See why Costello Means Business <i class="fas fa-arrow-circle-right"></i> </p> <span class="cta__icon"></span> </a> </div> </div> <div data-block-plugin-id="inline_block:text" data-inline-block-uuid="0afc48cb-fc64-4744-b229-411e96be23a3" class="block block-layout-builder block-inline-blocktext"> </div> <div data-block-plugin-id="inline_block:news_list" data-inline-block-uuid="9fe6f4bc-e66d-43af-b8a6-5adfbcf4391f" class="block block-layout-builder block-inline-blocknews-list"> <h2>Related news</h2> <div class="views-element-container"><div class="view view-news view-id-news view-display-id-block_1 js-view-dom-id-dc582cb4b5f0a4a75bbbd3a7d31d4a041d98f1339ba8cd2c5748fa9dc55218b4"> <div class="view-content"> <div class="news-list-wrapper"> <ul class="news-list"> <li class="news-item"><div class="views-field views-field-title"><span class="field-content"><a href="/news/2026-08/digital-marketing-internship-develops-creativity-data-analysis-and-empathy-one" hreflang="en">Digital marketing internship develops creativity, data analysis, and empathy for one Costello senior </a></span></div><div class="views-field views-field-field-publish-date"><div class="field-content">August 26, 2026</div></div></li> <li class="news-item"><div class="views-field views-field-title"><span class="field-content"><a href="/news/2026-08/nova-nnsa-student-putting-people-first-cybersecurity" hreflang="en">From NOVA to NNSA, this student is putting people first in cybersecurity </a></span></div><div class="views-field views-field-field-publish-date"><div class="field-content">August 21, 2026</div></div></li> <li class="news-item"><div class="views-field views-field-title"><span class="field-content"><a href="/news/2026-08/business-analytics-major-pouring-foundation-future-sports-analytics" hreflang="en">This business analytics major is pouring the foundation for a future in sports analytics</a></span></div><div class="views-field views-field-field-publish-date"><div class="field-content">August 19, 2026</div></div></li> <li class="news-item"><div class="views-field views-field-title"><span class="field-content"><a href="/news/2026-08/saic-intern-excels-and-out-classroom" hreflang="en">This SAIC intern Excels in and out of the classroom</a></span></div><div class="views-field views-field-field-publish-date"><div class="field-content">August 13, 2026</div></div></li> <li class="news-item"><div class="views-field views-field-title"><span class="field-content"><a href="/news/2026-05/costello-senior-good-business-win-win" hreflang="en">For this Costello senior, good business is a win-win</a></span></div><div class="views-field views-field-field-publish-date"><div class="field-content">May 7, 2026</div></div></li> </ul> </div> </div> </div> </div> </div> <div data-block-plugin-id="field_block:node:news_release:field_content_topics" class="block block-layout-builder block-field-blocknodenews-releasefield-content-topics"> <h2>Topics</h2> <div class="field field--name-field-content-topics field--type-entity-reference field--label-visually_hidden"> <div class="field__label visually-hidden">Topics</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/336" hreflang="en">Students</a></div> <div class="field__item"><a href="/taxonomy/term/1061" hreflang="en">Costello College of Business</a></div> <div class="field__item"><a href="/taxonomy/term/12501" hreflang="en">Costello College of Business News</a></div> </div> </div> </div> </div> </div> Wed, 19 Aug 2026 13:43:49 +0000 sholla4 346082 at Planting fake customer reviews hurts businesses big time /news/2026-08/planting-fake-customer-reviews-hurts-businesses-big-time <span>Planting fake customer reviews hurts businesses big time</span> <span><span>Katelynn C Hipolito</span></span> <span><time datetime="2026-08-18T11:13:22-04:00" title="Tuesday, August 18, 2026 - 11:13">Tue, 08/18/2026 - 11:13</time> </span> <div class="layout layout--gmu layout--twocol-section layout--twocol-section--70-30"> <div class="layout__region region-first"> <div data-block-plugin-id="field_block:node:news_release:body" class="block block-layout-builder block-field-blocknodenews-releasebody"> <div class="field field--name-body field--type-text-with-summary field--label-visually_hidden"> <div class="field__label visually-hidden">Body</div> <div class="field__item"><p><span class="intro-text">The capital of any business comes in (at least) two categories.&nbsp;</span></p> <p>There’s the kind that has a price—land, cash holdings, etc.—and a less tangible, priceless kind. Reputational capital falls squarely into the latter category. Try as they might, companies cannot buy positive public opinion, even with the largest of marketing budgets. But that doesn’t prevent some from engaging in dark marketing tactics, such as planting or buying fake “customer reviews” on influential platforms like Yelp and Amazon. Crossing that line can backfire if the company is caught.<span>&nbsp;</span>When its ethical lapses are brought to light, the company undergoes reputational damage, essentially auto-cannibalizing some of its intangible capital.&nbsp;</p> <figure role="group" class="align-right"> <div> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img loading="lazy" src="/sites/default/files/2023-09/yi-cao.jpg" width="350" height="440"> </div> </div> <figcaption>Yi Cao, assistant professor of accounting at Costello College of Business at 91. Photo provided by Yi Cao.</figcaption> </figure> <p>And that bite stings more, and for longer, than you might think, suggests a recently published <a href="https://papers.ssrn.com/sol3/papers.cfm?abstract_id=6963001" target="_blank">working paper</a> from <a href="https://business.gmu.edu/profiles/ycao25">Yi Cao</a>, assistant professor of accounting at Costello College of Business at 91. The research plumbs the financial consequences of flagged false reviews on crowdsourcing platform Yelp, a key reputational broker for local businesses throughout the United States.</p> <p>The paper was co-authored by Sean Wang (formerly of Southern Methodist University)<span>,&nbsp;</span>John Bai of <span>Hong Kong Polytechnic</span> University,<span> and&nbsp;</span>Chi Wan of San Diego State University<span>.</span>&nbsp;</p> <p>To punish businesses that it deems guilty of gaming the customer-review system, Yelp places a prominent “Consumer Alert” banner on all of their associated listing pages. These are typically 90-day penalties. (As of 2023, <a href="https://blog.yelp.com/news/yelp-publishes-index-of-consumer-alerts-recipients-releases-survey-findings/" target="_blank">more than 4,900 businesses</a> had been disciplined on Yelp in this way.)&nbsp;</p> <p>“We don’t know <span>every signal </span>Yelp<span> uses to</span> identif<span>y</span> fake or paid-for reviews, but <span>from what we know, Yelp relies substantially on reports from consumers and business owners,</span>” says Cao. “<span>There are also reports that</span> they also have an algorithm running in the background to screen reviews for AI-generated language—which is a sign of possible <span>review inflation</span>.”</p> <p>The researchers accessed Yelp data for the years 2019 to 2024—288,426 firm-month observations in all, including 16,837 observations of flagged firms and their demand-side peers, during the six months surrounding an alert. They analyzed this data-set alongside monthly foot traffic reports for the observed businesses from global location data firm SafeGraph. For some of the businesses, they were also able to obtain credit card transaction data through Consumer Edge, a customer intelligence company.</p> <p>Cross-referencing these three data sources, the researchers traced the rise and fall of businesses fingered for false reviews. <span>The general demand premium for b</span>usinesses with a high proportion of four- and five-star reviews equat<span>es</span> to about <span>2.9</span> percent more foot traffic than lower-reputation rivals in their local area. This difference in demand is one objective way to measure the material benefits of intangible capital.</p> <p>“This is a classical theory of a trade-off between the benefits of manipulating reputation and the risks of getting caught,” says Cao. “When the risk is relatively low, the business owners decide the incremental benefits are worth the risk.”</p> <p>Once publicly censured by the platform, however, businesses endured a surprisingly durable—and measurable—dip in demand. Almost immediately upon exposure, foot traffic went down by eight percent on average<span> relative to matched peers</span>, a stark indicator of reputational collapse that was mirrored in the credit card transaction data (an even better reflection of bottom-line outcomes). The decline was greater under conditions of so-called “intermediation intensity,” such as holiday periods when consumers were more reliant on the intermediary (Yelp) to help them plan their free time.</p> <p>What’s more, the demand penalty outlasted not only the 90-day alert itself, but also (in many cases) the multi-year observation period of the research study. On the whole, foot traffic estimates for the censured group of businesses were still well below pre-alert levels even after a year and a half, implying recovery was nowhere on the horizon.</p> <p>Part of the problem, the researchers found, is that the <span>manipulated</span>-review alert instantly degrades the informational environment on Yelp around that business. In other words, fewer reviews are posted, and those that do go up tend to be more negative on average. This makes it harder for businesses to rebuild their reputation by offering positive trustworthy signals.</p> <p>For Cao, the research points to a basic conundrum that has worsened in the digital age: Once depleted, intangible capital is very difficult to restore. “Businesses nowadays heavily rely on digital platforms such as Yelp and YouTube,” he says. “Because the information reaches so many different corners, they are so widespread that you cannot ignore them. This increases not only the benefit of high performance, but also the reputational penalty if you are found manipulating your content.”</p> </div> </div> </div> </div> <div class="layout__region region-second"> <div data-block-plugin-id="field_block:node:news_release:field_associated_people" class="block block-layout-builder block-field-blocknodenews-releasefield-associated-people"> <h2>In This Story</h2> <div class="field field--name-field-associated-people field--type-entity-reference field--label-visually_hidden"> <div class="field__label visually-hidden">People Mentioned in This Story</div> <div class="field__items"> <div class="field__item"><a href="/profiles/ycao25" hreflang="en">Yi Cao</a></div> </div> </div> </div> <div data-block-plugin-id="field_block:node:news_release:field_content_topics" class="block block-layout-builder block-field-blocknodenews-releasefield-content-topics"> <h2>Topics</h2> <div class="field field--name-field-content-topics field--type-entity-reference field--label-visually_hidden"> <div class="field__label visually-hidden">Topics</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/21016" hreflang="en">Accounting - Costello</a></div> <div class="field__item"><a href="/taxonomy/term/20916" hreflang="en">Costello Research Digital Platforms</a></div> <div class="field__item"><a href="/taxonomy/term/21046" hreflang="en">Costello Research Retail</a></div> <div class="field__item"><a href="/taxonomy/term/21111" hreflang="en">Costello Research Social Influence</a></div> <div class="field__item"><a href="/taxonomy/term/13796" hreflang="en">Costello College of Business Faculty Research</a></div> <div class="field__item"><a href="/taxonomy/term/13081" hreflang="en">Accounting Faculty Research</a></div> <div class="field__item"><a href="/taxonomy/term/12501" hreflang="en">Costello College of Business News</a></div> <div class="field__item"><a href="/taxonomy/term/271" hreflang="en">Research</a></div> <div class="field__item"><a href="/taxonomy/term/1061" hreflang="en">Costello College of Business</a></div> </div> </div> </div> </div> </div> Tue, 18 Aug 2026 15:13:22 +0000 Katelynn C Hipolito 346097 at This SAIC intern Excels in and out of the classroom /news/2026-08/saic-intern-excels-and-out-classroom <span>This SAIC intern Excels in and out of the classroom</span> <span><span>sholla4</span></span> <span><time datetime="2026-08-13T09:08:41-04:00" title="Thursday, August 13, 2026 - 09:08">Thu, 08/13/2026 - 09:08</time> </span> <div class="layout layout--gmu layout--twocol-section layout--twocol-section--70-30"> <div class="layout__region region-first"> <div data-block-plugin-id="field_block:node:news_release:body" class="block block-layout-builder block-field-blocknodenews-releasebody"> <div class="field field--name-body field--type-text-with-summary field--label-visually_hidden"> <div class="field__label visually-hidden">Body</div> <div class="field__item"><p><span class="intro-text">Gabriella Lemus, a sophomore accounting major, entered 91’s </span><a href="https://business.gmu.edu/"><span class="intro-text">Costello College of Business</span></a><span class="intro-text"> with a head start and no plans on stopping. Not only is she a year ahead in school thanks to college and AP credit, she’s also been building her resume as a real estate agent and vice president of </span><a href="/news/2026-02/student-consulting-group-brings-expertise-business-development-fairfax-city"><span class="intro-text">Mason Consulting Group</span></a><span class="intro-text">. Now, she’s tackling her first summer internship with that same determination to excel.</span></p> <figure role="group"> <div> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img loading="lazy" src="/sites/default/files/2026-08/260806102_0.jpg" width="1000" height="667" alt="A seated photo of Gabriella Lemus"> </div> </div> <figcaption>Photo by Evan Cantwell/Office of University Branding</figcaption> </figure> <p>Lemus is a project control intern for SAIC, a major government contractor, working on cleaning up invoices, updating reports, and ensuring all the accounting is correct.</p> <p>Business analytics courses prepared her well for this position. “Knowing how to navigate Excel has really helped me, and that’s thanks to <a href="https://business.gmu.edu/profiles/mking34">Professor Michael King</a>. I was able to say confidently that I have strong Excel skills and experience when applying. I’m actually helping other interns improve their Excel skills, and they come to me with questions.”</p> <p>Lemus may be teaching her fellow interns, but she’s doing plenty of learning as well. Being open-minded is, she said, a key part of the experience. “You have to be willing to learn everything, growing your knowledge and abilities in order to complete the tasks.”</p> <p>Learning how to ask questions, for example, is one skill she’s working on improving. “I used to be very shy reaching out to my managers with questions,” she said. “I’ve gotten much more comfortable by reminding myself that people are here to help, that they are investing their time into me because they saw something in me. And if I have a question, others probably do too.”</p> <p>Those communication skills are one tool she hopes to use in both future courses as well as her extracurriculars. As the vice president of Mason Consulting Group, she organizes events, interviews new consultants, and works with external clients. Communicating through differences in order to solve problems is an invaluable skill, one that she’s further developing through her SAIC internship.</p> <p>Working within a large company has also given her valuable insights into how to best manage the growing consulting group and her growing career. Lemus works as a real estate agent for the Piano Home Group, with dreams of growing her own agency in the future. “I really love what I’m learning at SAIC, because I can apply it at a smaller level to my own business.”</p> <p>If there’s one thing Lemus hopes her fellow students will learn from her experiences, it’s the importance of getting involved. “The networking at Costello has given me so many great opportunities, including this internship,” she said. “And it helps me academically, too. I’ve become a better student by being more engaged with my classmates.”</p> <p>"One of the goals of the Costello Business faculty is to support our students in being 'Career Ready.' It is an inspiration to see how Gabriella Lemus is using the knowledge and skills that she learned in my Business Analytics classes to succeed in her internship," said King. "Her commitment to hard work and positive attitude will carry her far!"</p> </div> </div> </div> </div> <div class="layout__region region-second"> <div data-block-plugin-id="inline_block:call_to_action" data-inline-block-uuid="90ca32b2-f385-4d8f-9681-b9b3d8e7d6e9"> <div class="cta"> <a class="cta__link" href="https://business.gmu.edu/"> <p class="cta__title">See why Costello Means Business <i class="fas fa-arrow-circle-right"></i> </p> <span class="cta__icon"></span> </a> </div> </div> <div data-block-plugin-id="inline_block:text" data-inline-block-uuid="04b16ac0-1646-4fb3-a50b-bacfed9e8a07" class="block block-layout-builder block-inline-blocktext"> </div> <div data-block-plugin-id="field_block:node:news_release:field_associated_people" class="block block-layout-builder block-field-blocknodenews-releasefield-associated-people"> <h2>In This Story</h2> <div class="field field--name-field-associated-people field--type-entity-reference field--label-visually_hidden"> <div class="field__label visually-hidden">People Mentioned in This Story</div> <div class="field__items"> <div class="field__item"><a href="/profiles/mking34" hreflang="en">Michael King</a></div> </div> </div> </div> <div data-block-plugin-id="inline_block:news_list" data-inline-block-uuid="a678a9a1-6eb2-4e9f-8a99-485b4343d7ec" class="block block-layout-builder block-inline-blocknews-list"> <h2>Related news</h2> <div class="views-element-container"><div class="view view-news view-id-news view-display-id-block_1 js-view-dom-id-85ae24129d601cc4968150e994116f0ccf8205f11305006063df698c958e8666"> <div class="view-content"> <div class="news-list-wrapper"> <ul class="news-list"> <li class="news-item"><div class="views-field views-field-title"><span class="field-content"><a href="/news/2026-08/digital-marketing-internship-develops-creativity-data-analysis-and-empathy-one" hreflang="en">Digital marketing internship develops creativity, data analysis, and empathy for one Costello senior </a></span></div><div class="views-field views-field-field-publish-date"><div class="field-content">August 26, 2026</div></div></li> <li class="news-item"><div class="views-field views-field-title"><span class="field-content"><a href="/news/2026-08/nova-nnsa-student-putting-people-first-cybersecurity" hreflang="en">From NOVA to NNSA, this student is putting people first in cybersecurity </a></span></div><div class="views-field views-field-field-publish-date"><div class="field-content">August 21, 2026</div></div></li> <li class="news-item"><div class="views-field views-field-title"><span class="field-content"><a href="/news/2026-08/business-analytics-major-pouring-foundation-future-sports-analytics" hreflang="en">This business analytics major is pouring the foundation for a future in sports analytics</a></span></div><div class="views-field views-field-field-publish-date"><div class="field-content">August 19, 2026</div></div></li> <li class="news-item"><div class="views-field views-field-title"><span class="field-content"><a href="/news/2026-08/saic-intern-excels-and-out-classroom" hreflang="en">This SAIC intern Excels in and out of the classroom</a></span></div><div class="views-field views-field-field-publish-date"><div class="field-content">August 13, 2026</div></div></li> <li class="news-item"><div class="views-field views-field-title"><span class="field-content"><a href="/news/2026-05/costello-senior-good-business-win-win" hreflang="en">For this Costello senior, good business is a win-win</a></span></div><div class="views-field views-field-field-publish-date"><div class="field-content">May 7, 2026</div></div></li> </ul> </div> </div> </div> </div> </div> <div data-block-plugin-id="field_block:node:news_release:field_content_topics" class="block block-layout-builder block-field-blocknodenews-releasefield-content-topics"> <h2>Topics</h2> <div class="field field--name-field-content-topics field--type-entity-reference field--label-visually_hidden"> <div class="field__label visually-hidden">Topics</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/336" hreflang="en">Students</a></div> <div class="field__item"><a href="/taxonomy/term/1061" hreflang="en">Costello College of Business</a></div> <div class="field__item"><a href="/taxonomy/term/12501" hreflang="en">Costello College of Business News</a></div> </div> </div> </div> </div> </div> Thu, 13 Aug 2026 13:08:41 +0000 sholla4 346073 at Sustainability commitments have serious consequences /news/2026-08/sustainability-commitments-have-serious-consequences <span>Sustainability commitments have serious consequences</span> <span><span>Katelynn C Hipolito</span></span> <span><time datetime="2026-08-07T13:29:09-04:00" title="Friday, August 7, 2026 - 13:29">Fri, 08/07/2026 - 13:29</time> </span> <div class="layout layout--gmu layout--twocol-section layout--twocol-section--70-30"> <div class="layout__region region-first"> <div data-block-plugin-id="field_block:node:news_release:body" class="block block-layout-builder block-field-blocknodenews-releasebody"> <div class="field field--name-body field--type-text-with-summary field--label-visually_hidden"> <div class="field__label visually-hidden">Body</div> <div class="field__item"><p><span class="intro-text">Amid increasingly stiff competition for capital, one way for a business to stand out is to make strong social impact pledges.&nbsp;</span></p> <figure role="group" class="align-right"> <div> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img loading="lazy" src="/sites/default/files/styles/small_content_image/public/2026-08/yi_cao_600x600.png?itok=jRcu1nFV" width="350" height="350"> </div> </div> <figcaption>Yi Cao, assistant professor of accounting at Costello College of Business at 91. Photo provided by Yi Cao.</figcaption> </figure> <p>For example, companies can voluntarily commit to environmental impact goals in hopes of attracting sustainability-minded investors and lowering cost of capital. However, it isn’t easy to tell whether these commitments, in and of themselves, make a difference to the marketplace—or, for that matter, to the planet.</p> <p>“In regular settings, it’s really hard to evaluate the real economic effect of providing environmental commitments, and also establish that in making the commitment, the company is catering to real stakeholder preferences as opposed to their own idiosyncratic preferences,” says <a href="https://business.gmu.edu/profiles/ycao25">Yi Cao</a>, assistant professor of accounting at Costello College of Business at 91.</p> <p>Cao’s paper in<em>&nbsp;</em><a href="https://link.springer.com/article/10.1007/s11142-026-09982-z"><em>Review of Accounting Studies</em></a> capitalizes on a unique setting that <span>helps&nbsp;</span>isolate the impact of environmental commitments. It was co-authored by John (Jianqiu) Bai of <span>Hong Kong Polytechnic</span> University, Xiumin Mar<span>t</span>in of Washington University in St. Louis, and Chi Wan of San Diego State University. In 2018, leading crowdfunding platform Kickstarter added an optional “Environmental Commitments” section to project pages where creators could post about their sustainable practices (e.g., responsible sourcing, recyclable packaging, and/or low-emission manufacturing). The new feature was rolled out gradually across product categories, enabling the researchers to compare not only project-to-project differences, but also overall changes within entire Kickstarter verticals.</p> <p>The researchers scraped information from Kickstarter pages to form a data-set comprising 173,874 observations of unique projects during the years 2016 to 2021. They also gathered data on a host of outcome variables, such as whether the project was successfully funded, how much money each project ultimately raised, how long it took for fully funded creators to deliver products to backers, etc.</p> <p>The researchers found that, on average, about one-third of creators chose to declare an environmental commitment once doing so became possible in their category. Several of the largest categories (e.g., Design, Technology and Games) saw significantly higher take-up rates.&nbsp;</p> <p>On the whole, projects that included environmental commitments were 13.2 percent more likely to be funded and increased the pledged amount relative to the funding goal by 8.7 percent.</p> <p>Using Google BERT, a natural language processing model, the research team separated projects into two categories: those with largely local appeal, and those with a national market base. “We pre-trained the AI with all projects from 2010 to 2016 that had at least 50 backers, and measured the geographic dispersion of these projects’ backers traced by their IP address,” Cao explains.&nbsp;</p> <p>The purpose was to spare the human researchers the tedious and painstaking work of hand-classifying every project in the data-set. The BERT results showed that national projects with eco-commitments received 6<span>2</span>.2 percent more backers from more environmentally aware states—that is, states whose residents reported above-average levels of concern about climate change on the <a href="https://climatecommunication.yale.edu/visualizations-data/ycom-us/">Yale Climate Opinion Maps</a>—than local projects that had made eco-pledges.</p> <p>For Cao, these findings add crucial nuance to the general idea that pledges of social responsibility help attract capital. In the Kickstarter example, projects of national scale benefited much more from eco-commitment because they were pitched to a larger and more diverse backer base, including environmentally aware consumers from other states.</p> <p>Additionally, projects offering physical products, as opposed to intangible services, confronted tougher economic trade-offs resulting from e-commitment. “First and foremost, the Kickstarter creators want to know whether [e-commitment] will benefit them,” Cao says. “Because this is pretty costly, based on our analysis. It delays delivery and increases costs, because recycled and other eco-friendly materials, for example, are a little bit more expensive.”</p> <p>The fact that entrepreneurs were clearly grappling with these economic challenges suggests that e-commitment amounts to more than mere “greenwashing.” “We find consistent evidence that when these small businesses are trying to access environmentally aware consumers through e-commitment, they do incur cost. It isn’t cheap talk. And that means that consumers are attracted by a genuine commitment, rather than lip service or a nice-sounding pitch,” Cao says.</p> <p>In sum, Kickstarter’s e-commitment feature was a net improvement for the ecosystem, giving creators (especially those with national aspirations) access to an untapped source of consumer demand—namely, environmental awareness. At the same time, creators had to weigh the financial benefit against the increased costs of making good on environmental commitments.</p> <p>Cao suspects that the same basic rules might apply to other types of pledges related to issues that animate large groups of consumers. “For example, AI is especially polarizing nowadays. You could appeal to consumers or investors who are polarized against the technology with a declaration that no AI was used in the creation of a product, etc. It could be anything where there are differing preferences, and a broader impact on the social perception of those preferences,” he says.</p> </div> </div> </div> </div> <div class="layout__region region-second"> <div data-block-plugin-id="field_block:node:news_release:field_associated_people" class="block block-layout-builder block-field-blocknodenews-releasefield-associated-people"> <h2>In This Story</h2> <div class="field field--name-field-associated-people field--type-entity-reference field--label-visually_hidden"> <div class="field__label visually-hidden">People Mentioned in This Story</div> <div class="field__items"> <div class="field__item"><a href="/profiles/ycao25" hreflang="en">Yi Cao</a></div> </div> </div> </div> <div data-block-plugin-id="field_block:node:news_release:field_content_topics" class="block block-layout-builder block-field-blocknodenews-releasefield-content-topics"> <h2>Topics</h2> <div class="field field--name-field-content-topics field--type-entity-reference field--label-visually_hidden"> <div class="field__label visually-hidden">Topics</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/21016" hreflang="en">Accounting - Costello</a></div> <div class="field__item"><a href="/taxonomy/term/20991" hreflang="en">Costello Research Non-Financial Disclosure</a></div> <div class="field__item"><a href="/taxonomy/term/21021" hreflang="en">ESG - Costello</a></div> <div class="field__item"><a href="/taxonomy/term/21867" hreflang="en">Entrepreneurship - Costello</a></div> <div class="field__item"><a href="/taxonomy/term/20931" hreflang="en">Costello Research Sustainable Operations</a></div> <div class="field__item"><a href="/taxonomy/term/13796" hreflang="en">Costello College of Business Faculty Research</a></div> <div class="field__item"><a href="/taxonomy/term/271" hreflang="en">Research</a></div> <div class="field__item"><a href="/taxonomy/term/1061" hreflang="en">Costello College of Business</a></div> <div class="field__item"><a href="/taxonomy/term/911" hreflang="en">Sustainability</a></div> <div class="field__item"><a href="/taxonomy/term/6691" hreflang="en">entrepreneurship</a></div> <div class="field__item"><a href="/taxonomy/term/12501" hreflang="en">Costello College of Business News</a></div> </div> </div> </div> </div> </div> Fri, 07 Aug 2026 17:29:09 +0000 Katelynn C Hipolito 346074 at Costello MBA alum leads the Greg and Camille Baroni Center for Government Contracting into the future /news/2026-08/costello-mba-alum-leads-greg-and-camille-baroni-center-government-contracting-future <span>Costello MBA alum leads the Greg and Camille Baroni Center for Government Contracting into the future</span> <span><span>Katelynn C Hipolito</span></span> <span><time datetime="2026-08-07T11:39:08-04:00" title="Friday, August 7, 2026 - 11:39">Fri, 08/07/2026 - 11:39</time> </span> <div class="layout layout--gmu layout--twocol-section layout--twocol-section--70-30"> <div class="layout__region region-first"> <div data-block-plugin-id="field_block:node:news_release:body" class="block block-layout-builder block-field-blocknodenews-releasebody"> <div class="field field--name-body field--type-text-with-summary field--label-visually_hidden"> <div class="field__label visually-hidden">Body</div> <div class="field__item"><p class="Paragraph SCXW110587211 BCX0"><span class="TextRun SCXW110587211 BCX0 NormalTextRun intro-text" lang="EN-US">At the beginning of 2026, </span><a href="https://business.gmu.edu/profiles/mderrios"><span class="TextRun Underlined SCXW110587211 BCX0 NormalTextRun intro-text" lang="EN-US">Mike Derrios</span></a><span class="TextRun SCXW110587211 BCX0 NormalTextRun intro-text" lang="EN-US">, MBA ’06, returned home to the </span><a href="https://business.gmu.edu/"><span class="TextRun Underlined SCXW110587211 BCX0 NormalTextRun intro-text" lang="EN-US">Costello College of Business</span></a><span class="TextRun SCXW110587211 BCX0 NormalTextRun intro-text" lang="EN-US"> at 91 as the executive director of the </span><a href="https://business.gmu.edu/centers/center-government-contracting"><span class="TextRun Underlined SCXW110587211 BCX0 NormalTextRun intro-text" lang="EN-US">Greg and Camille Baroni Center for Government Contracting</span></a><span class="TextRun SCXW110587211 BCX0 NormalTextRun intro-text" lang="EN-US">.</span></p> <figure role="group" class="align-right"> <div> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img loading="lazy" src="/sites/default/files/styles/media_library/public/2025-12/mike_derrios_square.png?itok=DQoRk6XI" width="220" height="220" alt="Mike Derrios"> </div> </div> <figcaption>Mike Derrios, MBA ’06, &nbsp;Greg and Camille Baroni Center for Government Contracting Executive Director. Photo provided by Mike Derrios.</figcaption> </figure> <p class="Paragraph SCXW110587211 BCX0"><span class="TextRun SCXW110587211 BCX0 NormalTextRun" lang="EN-US">Bringing 30 years of experience across military, federal government, and private-sector organizations, he saw it as an ideal opportunity to strengthen the workforce, enhance the relationship between government and industry, and expand outreach. As Derrios explains, “We have the opportunity to inform and influence value-added offerings that can help the community reach better outcomes.”</span><span class="EOP Selected SCXW110587211 BCX0">&nbsp;</span></p> <p class="Paragraph SCXW110587211 BCX0"><span class="TextRun SCXW110587211 BCX0 NormalTextRun" lang="EN-US">Paramount to Derrios’s decision to take the job was the remarkable experience he had in the </span><a href="https://business.gmu.edu/programs/graduate-degree-programs/mba"><span class="TextRun Underlined SCXW110587211 BCX0 NormalTextRun" lang="EN-US">Costello MBA</span></a><span class="TextRun SCXW110587211 BCX0 NormalTextRun" lang="EN-US"> program and how it empowered him to take the next steps in his career. “The caliber of the professors and the curriculum set me up for success and gave me the tools that I needed to step into senior executive roles on the government side,” he says.</span><span class="EOP Selected SCXW110587211 BCX0">&nbsp;</span></p> <p class="Paragraph SCXW110587211 BCX0"><span class="TextRun SCXW110587211 BCX0 NormalTextRun" lang="EN-US">After separating from the United States Air Force, where he got his start in procurement, Derrios had hit a wall. In need of developing a business background, he turned to Costello, where he immediately felt that the faculty members understood the notion of service and his purpose for pursuing an MBA. “This university smiles </span><span class="TextRun SCXW110587211 BCX0 NormalTextRun ContextualSpellingAndGrammarErrorV2Themed" lang="EN-US">on</span><span class="TextRun SCXW110587211 BCX0 NormalTextRun" lang="EN-US"> veterans and gives them the opportunity to advance,” he says.</span><span class="EOP Selected SCXW110587211 BCX0">&nbsp;</span></p> <blockquote><p class="Paragraph SCXW110587211 BCX0"><span class="TextRun SCXW110587211 BCX0 NormalTextRun" lang="EN-US">“We have the opportunity to inform and influence value-added offerings that can help the community reach better outcomes.”</span></p> <p class="Paragraph SCXW110587211 BCX0"><span class="TextRun SCXW110587211 BCX0 NormalTextRun" lang="EN-US"><strong>— </strong></span><span class="TextRun Underlined SCXW110587211 BCX0 NormalTextRun" lang="EN-US"><strong>Mike Derrios</strong></span><span class="TextRun SCXW110587211 BCX0 NormalTextRun" lang="EN-US"><strong>, MBA ’06, </strong></span><span class="TextRun Underlined SCXW110587211 BCX0 NormalTextRun" lang="EN-US"><strong>Greg and Camille Baroni Center for Government Contracting E</strong></span><span class="TextRun SCXW110587211 BCX0 NormalTextRun" lang="EN-US"><strong>xecutive Director</strong></span></p> </blockquote> <p class="Paragraph SCXW110587211 BCX0"><span class="TextRun SCXW110587211 BCX0 NormalTextRun" lang="EN-US">Now, with attrition on both the government and industry sides of the acquisition workforce, </span><span class="TextRun SCXW110587211 BCX0 NormalTextRun SpellingErrorV2Themed" lang="EN-US">Derrios</span><span class="TextRun SCXW110587211 BCX0 NormalTextRun" lang="EN-US"> is seizing the opportunity for the Baroni Center to help fill the gap. “We’ve added about 1,200 new people to our contact list, and that’s just from a couple of webinars that we’ve done so far,” he says. “And we’ve published several research papers so far this year that are laser-focused on highly relevant topics.” The center is continuing to expand education and training opportunities for professionals to upskill and advance their careers.</span><span class="EOP Selected SCXW110587211 BCX0">&nbsp;</span></p> <p class="Paragraph SCXW110587211 BCX0"><span class="TextRun SCXW110587211 BCX0 NormalTextRun" lang="EN-US">Since graduating, Derrios has witnessed the incredible growth of both the university and the business college, </span><span class="TextRun SCXW110587211 BCX0 NormalTextRun ContextualSpellingAndGrammarErrorV2Themed" lang="EN-US">extending</span><span class="TextRun SCXW110587211 BCX0 NormalTextRun" lang="EN-US"> their impact and elevating their reputations across the country and around the world. With that growth, he sees increasing opportunities to broaden the Baroni Center’s reach and deepen its influence. Valued by policymakers across the political spectrum for its objective and nonpartisan viewpoints, the center is being consulted by senior government officials on new policy.</span><span class="EOP Selected SCXW110587211 BCX0">&nbsp;</span></p> <p class="Paragraph SCXW110587211 BCX0"><span class="TextRun SCXW110587211 BCX0 NormalTextRun" lang="EN-US">Along with reaching out from campus, the Baroni Center is also looking inward. “We brought people in for a storytelling event,” says Derrios. “And we’re going to </span><span class="TextRun SCXW110587211 BCX0 NormalTextRun AdvancedProofingIssueV2Themed" lang="EN-US">actually bring</span><span class="TextRun SCXW110587211 BCX0 NormalTextRun" lang="EN-US"> those storytellers back to talk to students in the fall. We’ve got 40,000 brilliant minds on our campuses, and we want to connect some of them with people in government and industry to explore viable career paths. George Mason really has the potential to create a strong candidate pool for the future workforce.”</span><span class="EOP SCXW110587211 BCX0">&nbsp;</span></p> <p class="Paragraph SCXW110587211 BCX0"><span class="TextRun SCXW110587211 BCX0 NormalTextRun" lang="EN-US">While the center will continue to devote significant attention to the defense market, </span><span class="TextRun SCXW110587211 BCX0 NormalTextRun SpellingErrorV2Themed" lang="EN-US">Derrios</span><span class="TextRun SCXW110587211 BCX0 NormalTextRun" lang="EN-US"> plans to expand its focus on the civilian sector, launching new flagship events designed to convene leaders around research, innovation, and thought leadership.</span><span class="EOP Selected SCXW110587211 BCX0">&nbsp;</span></p> <p class="Paragraph SCXW110587211 BCX0"><span class="TextRun SCXW110587211 BCX0 NormalTextRun" lang="EN-US">After the Costello MBA helped transform his career, Derrios is eager to give back to his alma mater, continuing to elevate and expand the influence and impact of the Greg and Camille Baroni Center for Government Contracting and connecting policy with practice.</span><span class="EOP Selected SCXW110587211 BCX0">&nbsp;</span></p> </div> </div> </div> <div data-block-plugin-id="field_block:node:news_release:field_content_topics" class="block block-layout-builder block-field-blocknodenews-releasefield-content-topics"> <h2>Topics</h2> <div class="field field--name-field-content-topics field--type-entity-reference field--label-visually_hidden"> <div class="field__label visually-hidden">Topics</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/21576" hreflang="en">Costello MBA program</a></div> <div class="field__item"><a href="/taxonomy/term/21581" hreflang="en">Costello Flex MBA program</a></div> <div class="field__item"><a href="/taxonomy/term/21586" hreflang="en">Costello Online MBA program</a></div> <div class="field__item"><a href="/taxonomy/term/12501" hreflang="en">Costello College of Business News</a></div> <div class="field__item"><a href="/taxonomy/term/8536" hreflang="en">Costello College of Business Alumni</a></div> <div class="field__item"><a href="/taxonomy/term/12421" hreflang="en">Center for Government Contracting News</a></div> <div class="field__item"><a href="/taxonomy/term/21865" hreflang="en">The Greg and Camille Baroni Center for Government Contracting</a></div> <div class="field__item"><a href="/taxonomy/term/1061" hreflang="en">Costello College of Business</a></div> <div class="field__item"><a href="/taxonomy/term/21860" hreflang="en">Alumni</a></div> <div class="field__item"><a href="/taxonomy/term/2076" hreflang="en">Military</a></div> </div> </div> </div> </div> <div class="layout__region region-second"> <div data-block-plugin-id="inline_block:call_to_action" data-inline-block-uuid="920fc6f0-9a05-435a-8a58-7cfeadd5c896"> <div class="cta"> <a class="cta__link" href="https://alumni.gmu.edu/s/1564/GID2/16/home.aspx?gid=2&amp;pgid=61"> <p class="cta__title">Learn more about Mason Alumni <i class="fas fa-arrow-circle-right"></i> </p> <span class="cta__icon"></span> </a> </div> </div> <div data-block-plugin-id="inline_block:text" data-inline-block-uuid="0baf3a0e-2ad0-4794-b46b-37b0822272ef" class="block block-layout-builder block-inline-blocktext"> <div class="field field--name-body field--type-text-with-summary field--label-hidden field__item"><hr> </div> </div> <div data-block-plugin-id="inline_block:news_list" data-inline-block-uuid="1b748324-39c1-4622-b9e5-7fafb14764ee" class="block block-layout-builder block-inline-blocknews-list"> <h2>Related Stories</h2> <div class="views-element-container"><div class="view view-news view-id-news view-display-id-block_1 js-view-dom-id-86f2abcd4fa909203239c0c6f47048a661dbe4df9ae1c825b8ab05e2e9896844"> <div class="view-content"> <div class="news-list-wrapper"> <ul class="news-list"> <li class="news-item"><div class="views-field views-field-title"><span class="field-content"><a 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31, 2026</div></div></li> </ul> </div> </div> </div> </div> </div> </div> </div> Fri, 07 Aug 2026 15:39:08 +0000 Katelynn C Hipolito 346066 at Costello MBA Executive Mentoring Program bridges experience and aspiration /news/2026-08/costello-mba-executive-mentoring-program-bridges-experience-and-aspiration <span>Costello MBA Executive Mentoring Program bridges experience and aspiration</span> <span><span>Katelynn C Hipolito</span></span> <span><time datetime="2026-08-07T11:13:50-04:00" title="Friday, August 7, 2026 - 11:13">Fri, 08/07/2026 - 11:13</time> </span> <div class="layout layout--gmu layout--twocol-section layout--twocol-section--70-30"> <div class="layout__region region-first"> <div data-block-plugin-id="field_block:node:news_release:body" class="block block-layout-builder block-field-blocknodenews-releasebody"> <div class="field field--name-body field--type-text-with-summary field--label-visually_hidden"> <div class="field__label visually-hidden">Body</div> <div class="field__item"><p class="Paragraph SCXW139688042 BCX0"><span class="TextRun SCXW139688042 BCX0 NormalTextRun intro-text" lang="EN-US">When Q Miceli saw that the </span><a href="https://business.gmu.edu/"><span class="TextRun Underlined SCXW139688042 BCX0 NormalTextRun intro-text" lang="EN-US">Costello College of Business</span></a><span class="TextRun SCXW139688042 BCX0 NormalTextRun intro-text" lang="EN-US"> at 91 was offering the Executive Mentoring Program as part of the </span><a class="Hyperlink SCXW139688042 BCX0" href="https://business.gmu.edu/programs/graduate-degree-programs/mba"><span class="TextRun Underlined SCXW139688042 BCX0 NormalTextRun intro-text" lang="EN-US">Costello</span></a><a href="https://business.gmu.edu/programs/graduate-degree-programs/mba"><span class="TextRun Underlined SCXW139688042 BCX0 NormalTextRun intro-text" lang="EN-US"> MBA</span></a><span class="TextRun SCXW139688042 BCX0 NormalTextRun intro-text" lang="EN-US">, she was all in. “I had just hit a point in my career where I started supervising more people and really wanted to get some perspective,” she says.</span><span class="EOP Selected SCXW139688042 BCX0 intro-text">&nbsp;</span></p> <figure role="group" class="align-right"> <div> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img loading="lazy" src="/sites/default/files/styles/small_content_image/public/2026-08/q_miceli_headshot_600x600.png?itok=NvHOxQsx" width="350" height="350"> </div> </div> <figcaption>Q Miceli, Costello MBA Student. Photo provided by Q Miceli.</figcaption> </figure> <p class="Paragraph SCXW139688042 BCX0"><span class="TextRun SCXW139688042 BCX0 NormalTextRun" lang="EN-US">Cynthia “Cindi” Stuebner, MBA ’99, </span><span class="TextRun SCXW139688042 BCX0 NormalTextRun ContextualSpellingAndGrammarErrorV2Themed" lang="EN-US">had</span><span class="TextRun SCXW139688042 BCX0 NormalTextRun" lang="EN-US"> recently left full-time employment to start a small business consulting firm for part-time work. “My experience at George Mason, getting my MBA, was really valuable and very positive,” says Stuebner.</span><span class="EOP Selected SCXW139688042 BCX0">&nbsp;</span></p> <p class="Paragraph SCXW139688042 BCX0"><span class="TextRun SCXW139688042 BCX0 NormalTextRun" lang="EN-US">Miceli and Stuebner were matched through the MBA Executive Mentoring Program, which connects high-achieving </span><span class="TextRun SCXW139688042 BCX0 NormalTextRun ContextualSpellingAndGrammarErrorV2Themed" lang="EN-US">Costello</span><span class="TextRun SCXW139688042 BCX0 NormalTextRun" lang="EN-US"> MBA students with accomplished C-suite executives who are Costello and George Mason alumni.</span><span class="EOP Selected SCXW139688042 BCX0">&nbsp;</span></p> <p class="Paragraph SCXW139688042 BCX0"><span class="TextRun SCXW139688042 BCX0 NormalTextRun" lang="EN-US">The program was developed and is run as a partnership between the Costello MBA and the </span><a href="https://business.gmu.edu/alumni/costello-alumni-chapter"><span class="TextRun Underlined SCXW139688042 BCX0 NormalTextRun" lang="EN-US">Costello Alumni Chapter</span></a><span class="TextRun SCXW139688042 BCX0 NormalTextRun" lang="EN-US"> based on a mentoring program that Brad Stein, MBA ’94, had implemented at his company several years ago. The MBA program matches the mentors and mentees according to the professional needs, interests, and aspirations of the student.&nbsp;</span><span class="EOP Selected SCXW139688042 BCX0">&nbsp;</span></p> <blockquote><p class="Paragraph SCXW139688042 BCX0"><span class="TextRun SCXW139688042 BCX0 NormalTextRun" lang="EN-US">“Cindi’s range of experience and the senior roles that she’s held—she’s been able to share with me all kinds of really valuable stories, anecdotes, and insights into how to be successful as a female executive, particularly when you are the only woman in the room or the highest-ranking woman in the room, and how to show up with a professional presence at meetings.”</span></p> <p class="Paragraph SCXW139688042 BCX0"><span class="TextRun SCXW139688042 BCX0 NormalTextRun" lang="EN-US"><strong>— </strong></span><span><strong>Q Miceli, Costello MBA Student</strong></span></p> </blockquote> <figure role="group" class="align-left"> <div> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img loading="lazy" src="/sites/default/files/styles/small_content_image/public/2026-08/cynthia_steubner_headshot_600x600.png?itok=YtXj2tjA" width="350" height="350"> </div> </div> <figcaption>Cynthia “Cindi” Stuebner, MBA ’99. Photo provided by Cynthia “Cindi” Stuebner.</figcaption> </figure> <p class="Paragraph SCXW139688042 BCX0"><span class="TextRun SCXW139688042 BCX0 NormalTextRun" lang="EN-US">“Our Costello College of Business Alumni Chapter comprises alums with vast experience across a wide range of industries and a steadfast commitment to supporting our Costello students,” says Stein. “It has been a pleasure working with the MBA program leadership to put this MBA Executive Mentoring Program together and to see the impact our alums have on the professional lives of our MBA students."&nbsp;</span></p> <p class="Paragraph SCXW139688042 BCX0"><span class="TextRun SCXW139688042 BCX0 NormalTextRun" lang="EN-US">Stein says the</span><span class="TextRun SCXW139688042 BCX0 NormalTextRun CommentStart" lang="EN-US"> program has </span><span class="TextRun SCXW139688042 BCX0 NormalTextRun" lang="EN-US">evolved and expanded significantly since the fall 2025 pilot. "We expect continued growth as we demonstrate increasing value to our MBA candidates," says Stein. "Our alumni are prepared to support and sustain this momentum.”</span><span class="EOP Selected SCXW139688042 BCX0">&nbsp;</span></p> <p class="Paragraph SCXW139688042 BCX0"><span class="TextRun SCXW139688042 BCX0 NormalTextRun" lang="EN-US">Rob Shaffer, who was completing a mix of online and in-person classes, really wanted to make sure he was taking advantage of everything that the MBA program had to offer. “I joined the MBA program to improve my soft skills and my ability to deal with people, and I really felt the mentoring program would be a great way to get some of the extracurricular benefits of the MBA program,” he says.&nbsp;</span><span class="EOP Selected SCXW139688042 BCX0">&nbsp;</span></p> <p class="Paragraph SCXW139688042 BCX0"><span class="TextRun SCXW139688042 BCX0 NormalTextRun" lang="EN-US">Shaffer was paired with Peter Conlon, Executive MBA ’96, who credits the Costello College of Business </span><span class="TextRun SCXW139688042 BCX0 NormalTextRun ContextualSpellingAndGrammarErrorV2Themed" lang="EN-US">with</span><span class="TextRun SCXW139688042 BCX0 NormalTextRun" lang="EN-US"> changing the trajectory of his career. “I owe a great debt to the place, so I wanted to </span><span class="TextRun SCXW139688042 BCX0 NormalTextRun ContextualSpellingAndGrammarErrorV2Themed" lang="EN-US">give</span><span class="TextRun SCXW139688042 BCX0 NormalTextRun" lang="EN-US"> back,” says Conlon.</span><span class="EOP Selected SCXW139688042 BCX0">&nbsp;</span></p> <p class="Paragraph SCXW139688042 BCX0"><span class="TextRun SCXW139688042 BCX0 NormalTextRun" lang="EN-US">At least once a month, the 10 mentor–mentee pairs met to share experiences, ask questions, and work through challenges together. To ensure productive conversations, students determined the discussion topics in advance, allowing their mentors to come prepared for each meeting.</span><span class="EOP SCXW139688042 BCX0">&nbsp;</span></p> <figure role="group" class="align-right"> <div> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img loading="lazy" src="/sites/default/files/styles/small_content_image/public/2026-08/robert_shaffer_headshot_600x600.png?itok=oCBd9sFM" width="350" height="350"> </div> </div> <figcaption>Rob Shaffer, Costello MBA Student. Photo provided by Rob Shaffer.</figcaption> </figure> <p class="Paragraph SCXW139688042 BCX0"><span class="TextRun SCXW139688042 BCX0 NormalTextRun" lang="EN-US">Despite the differences in their ages and experience levels, Stuebner and Miceli found that they approached their work in remarkably similar ways.&nbsp;</span></p> <p class="Paragraph SCXW139688042 BCX0"><span class="TextRun SCXW139688042 BCX0 NormalTextRun" lang="EN-US">“Cindi’s range of experience and the senior roles that she’s held—she’s been able to share with me all kinds of really valuable stories, anecdotes, and insights into how to be successful as a female executive, particularly when you are the only woman in the room or the highest-ranking woman in the room, and how to show up with a professional presence at meetings,” says Miceli.</span><span class="EOP Selected SCXW139688042 BCX0">&nbsp;</span></p> <p class="Paragraph SCXW139688042 BCX0"><span class="TextRun SCXW139688042 BCX0 NormalTextRun" lang="EN-US">One situation in particular was causing Miceli considerable concern</span><span class="TextRun SCXW139688042 BCX0 NormalTextRun CommentStart" lang="EN-US">.</span><span class="TextRun SCXW139688042 BCX0 NormalTextRun" lang="EN-US"> She began to question whether a direct report she had hired was the right fit and was unsure how to address it. Turning to Stuebner, she received practical, actionable advice that helped her navigate and ultimately resolve the issue.</span><span class="EOP Selected SCXW139688042 BCX0">&nbsp;</span></p> <p class="Paragraph SCXW139688042 BCX0"><span class="TextRun SCXW139688042 BCX0 NormalTextRun" lang="EN-US">After recently transitioning to a larger, international company, an environment quite different from what he was accustomed to, Shaffer benefited from Conlon’s big-picture perspective as he worked through unfamiliar challenges at work.&nbsp;</span></p> <p class="Paragraph SCXW139688042 BCX0"><span class="TextRun SCXW139688042 BCX0 NormalTextRun" lang="EN-US">“I have a folder full of notes from some of Peter’s wisdom because I want to remember and be able to go back and look through the different insights he shared,” he says. “It is very nice to have somebody to talk to, to let you know you’re not crazy sometimes.”</span><span class="EOP Selected SCXW139688042 BCX0">&nbsp;</span></p> <figure role="group" class="align-left"> <div> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img loading="lazy" src="/sites/default/files/styles/small_content_image/public/2026-08/peter_conlon_headshot_600x600_0.png?itok=IcMYNwgr" width="350" height="350"> </div> </div> <figcaption>Peter Conlon, EMBA ’96. Photo provided by Peter Conlon.</figcaption> </figure> <p class="Paragraph SCXW139688042 BCX0"><span class="TextRun SCXW139688042 BCX0 NormalTextRun" lang="EN-US">Conlon was cognizant of what his role as a mentor meant; he was there to help Shaffer become more comfortable in his role. “A mentor—you </span><span class="TextRun SCXW139688042 BCX0 NormalTextRun SpellingErrorV2Themed" lang="EN-US">gotta</span><span class="TextRun SCXW139688042 BCX0 NormalTextRun" lang="EN-US"> listen,” he says. “That’s probably the number one skill.” Besides giving back and helping others, many mentors find that the program has helped their own careers and lives as they reflect on their own experiences and gain new perspectives. “It’s just been extremely rewarding and has given me more optimism about what I can still contribute,” says </span><span class="TextRun SCXW139688042 BCX0 NormalTextRun CommentStart" lang="EN-US">Stuebner</span><span class="TextRun SCXW139688042 BCX0 NormalTextRun" lang="EN-US">.</span><span class="EOP Selected SCXW139688042 BCX0">&nbsp;</span></p> <p class="Paragraph SCXW139688042 BCX0"><span class="TextRun SCXW139688042 BCX0 NormalTextRun CommentStart" lang="EN-US">Complementing a rigorous curriculum led by inspiring and knowledgeable faculty, the range of resources offered by the Costello MBA is designed to cultivate well-rounded leaders. </span><span class="TextRun SCXW139688042 BCX0 NormalTextRun" lang="EN-US">Students benefit from mentors who bring deep professional expertise and a shared foundation as alumni, providing the support, clarity, and confidence needed to navigate their leadership paths successfully.&nbsp;</span><span class="EOP Selected SCXW139688042 BCX0">&nbsp;</span></p> <p class="Paragraph SCXW139688042 BCX0"><span class="TextRun SCXW139688042 BCX0 NormalTextRun" lang="EN-US">"At the Costello MBA, we continually strive to innovate across the full student experience by emphasizing learning that happens inside the classroom through market-responsive courses and stackable credentials, outside the classroom through experiential and hands-on learning, and beyond coursework through structured opportunities that support personal and professional growth,” says </span><a href="https://business.gmu.edu/profiles/ibellos"><span class="TextRun Underlined SCXW139688042 BCX0 NormalTextRun" lang="EN-US">Ioannis Bellos</span></a><span class="TextRun SCXW139688042 BCX0 NormalTextRun" lang="EN-US">, director of the Costello MBA program. “By building on the ecosystem of a large public university and George Mason’s extensive alumni footprint in the region, these initiatives create a distinctive advantage for our students."</span></p> </div> </div> </div> </div> <div class="layout__region region-second"> <div data-block-plugin-id="field_block:node:news_release:field_associated_people" class="block block-layout-builder block-field-blocknodenews-releasefield-associated-people"> <h2>In This Story</h2> <div class="field field--name-field-associated-people field--type-entity-reference field--label-visually_hidden"> <div class="field__label visually-hidden">People Mentioned in This Story</div> <div class="field__items"> <div class="field__item"><a href="/profiles/ibellos" hreflang="en">Ioannis Bellos</a></div> </div> </div> </div> <div data-block-plugin-id="field_block:node:news_release:field_content_topics" class="block block-layout-builder block-field-blocknodenews-releasefield-content-topics"> <h2>Topics</h2> <div class="field field--name-field-content-topics field--type-entity-reference field--label-visually_hidden"> <div class="field__label visually-hidden">Topics</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/21576" hreflang="en">Costello MBA program</a></div> <div class="field__item"><a href="/taxonomy/term/21421" hreflang="en">Costello Flex MBA</a></div> <div class="field__item"><a href="/taxonomy/term/21586" hreflang="en">Costello Online MBA program</a></div> <div class="field__item"><a href="/taxonomy/term/21864" hreflang="en">Costello MBA Executive Mentoring Program</a></div> <div class="field__item"><a href="/taxonomy/term/8536" hreflang="en">Costello College of Business Alumni</a></div> <div class="field__item"><a href="/taxonomy/term/13701" hreflang="en">Costello College of Business Students</a></div> <div class="field__item"><a href="/taxonomy/term/12501" hreflang="en">Costello College of Business News</a></div> <div class="field__item"><a href="/taxonomy/term/21860" hreflang="en">Alumni</a></div> <div class="field__item"><a href="/taxonomy/term/1061" hreflang="en">Costello College of Business</a></div> <div class="field__item"><a href="/taxonomy/term/336" hreflang="en">Students</a></div> </div> </div> </div> </div> </div> Fri, 07 Aug 2026 15:13:50 +0000 Katelynn C Hipolito 346059 at Why quick responders have the edge on the job hunt /news/2026-07/why-quick-responders-have-edge-job-hunt <span>Why quick responders have the edge on the job hunt</span> <span><span>Katelynn C Hipolito</span></span> <span><time datetime="2026-07-22T12:25:41-04:00" title="Wednesday, July 22, 2026 - 12:25">Wed, 07/22/2026 - 12:25</time> </span> <div class="layout layout--gmu layout--twocol-section layout--twocol-section--70-30"> <div class="layout__region region-first"> <div data-block-plugin-id="field_block:node:news_release:body" class="block block-layout-builder block-field-blocknodenews-releasebody"> <div class="field field--name-body field--type-text-with-summary field--label-visually_hidden"> <div class="field__label visually-hidden">Body</div> <div class="field__item"><p><span class="intro-text" lang="EN">In some settings, playing hard-to-get may telegraph value. But that doesn’t neatly translate to the labor market, says&nbsp;</span><a href="https://business.gmu.edu/profiles/ehart8"><span class="intro-text" lang="EN">Einav Hart</span></a><span class="intro-text" lang="EN">, assistant professor of management at </span><a href="https://business.gmu.edu/" title="Costello College of Business | 91"><span class="intro-text" lang="EN">Costello College of Business</span></a><span class="intro-text" lang="EN"> at 91.</span></p> <figure role="group" class="align-right"> <div> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img loading="lazy" src="/sites/default/files/styles/small_content_image/public/2024-05/einav-hart-2024-600x600.jpg?itok=fdFE2eL7" width="350" height="350"> </div> </div> <figcaption>Einav Hart, assistant professor of management at Costello College of Business. Photo provided by Einav Hart.</figcaption> </figure> <p><span lang="EN">“Faster replies yield a higher likelihood of being hired, across different types of employers and employment—and every minute can count,” Hart says.</span></p> <p><span lang="EN">Hart’s recently published paper in&nbsp;</span><a href="https://pubsonline.informs.org/doi/10.1287/mnsc.2024.06185" target="_blank"><em><span lang="EN">Management Science</span></em></a><span lang="EN"> draws upon both real-world and experimental studies, confirming a dramatic “speed premium” for job candidates.</span></p> <p><span lang="EN">The paper was co-authored by Eric M. VanEpps of Vanderbilt University, Ovul Sezer of Cornell University, and On Amir of UC-San Diego.</span></p> <p><span lang="EN">The researchers analyzed more than 11 million exchanges from freelancer marketplace&nbsp;</span><a href="https://www.fiverr.com/" target="_blank"><span lang="EN">Fiverr</span></a><span lang="EN">, which included pre-hiring conversations between employers and service providers.&nbsp;</span></p> <p><span lang="EN">The results showed an inverse correlation between the amount of time it took for a service provider to respond to an employer’s message and that provider’s likelihood of being hired. Even a one-hour delay in replying nearly halved a freelancer’s chance of being hired, and replying after more than 24 hours was equivalent to not replying at all. This negative effect of delay held even when only one freelancer was contacted for the position, showing that it is not simply about availability but about what speed signals.</span></p> <blockquote><p><span lang="EN">“Faster replies yield a higher likelihood of being hired, across different types of employers and employment</span><em><span lang="EN">—</span></em><span lang="EN">and every minute can count.”</span></p> <p><span lang="EN"><strong>— Einav Hart, assistant professor of management at Costello College of Business at 91</strong></span></p> </blockquote> <p><span lang="EN">“Across every dimension we examined—job type, project size, prior platform experience, technology, and more—even a brief delay of five to ten minutes could dramatically lower the likelihood of hiring the provider,” Hart says.</span></p> <p><span lang="EN">Experimental studies with over 8,600 participants replicate this effect and illuminate a key reason for it: “Faster replies yield a higher likelihood of hiring because reply speed serves as a signal of employees’ future responsiveness,” says Hart. “If you respond to me very quickly, I expect that you will also respond to my needs and concerns if I hire you, which is a big signal of hireability, and increases my desire to work with you.”</span></p> <p><span lang="EN">Experimental study participants instructed to act as “employers” were more likely to hire providers who responded more quickly (e.g., after one hour versus several hours), even in specialized professions such as catering and medicine. Moreover, participants rated providers who responded quickly as more warm, competent, and more likely to be responsive in the future. Thus, speed acted as a signal of the provider’s characteristics that, in turn, affected hiring decisions. In other words, it wasn’t the speed per se that swayed employers; instead, it was being used as a proxy for other qualities deemed highly desirable in an employee.</span></p> <p><span lang="EN">Moreover, one of the studies showed that messages with highly responsive language (e.g., “I’ll make sure to stay in close contact”) produced a higher hiring likelihood, even when delayed, than a more neutrally worded message fired off quickly. This suggests that the content of communications can help compensate for a modest delay. Still, the same content sent faster always led to higher hiring probability, underscoring the speed premium.</span></p> <p><span lang="EN">Although the paper largely focused on contract-based employment, Hart expects her findings would generalize to more permanent, full-time employment. “Certainly, speed is not the only signal,” she says. “Over a longer relationship, the more you know about a person, the less weight speed might get in those decisions. However, both contingent and potentially long-term hiring begin from the same place of uncertainty on the part of the employer. In fact, if you’re hiring someone to be employed indefinitely, it’s all the more important for them to respond to your needs in a timely manner.”</span></p> <p><span lang="EN">These findings may tempt job-seekers to automate their responses to be fast. However, Hart argues against this in her recent&nbsp;</span><a href="https://hbr.org/2026/07/are-you-biased-toward-job-candidates-who-reply-quickly" target="_blank"><span lang="EN">Harvard Business Review</span></a><span lang="EN"> article (co-authored by VanEpps). Automating responses or using AI to respond quickly is unlikely to be beneficial: When Hart’s study participants suspected the replies were automated or otherwise not genuine, there were no benefits to speed.&nbsp;</span></p> <p><span lang="EN">"An algorithm's reply speed does not signal anything about the employee's warmth, competence, or responsiveness and so, a fast auto-reply can even backfire and make you less hireable,” says Hart.&nbsp;</span></p> <p><span lang="EN">To distinguish themselves in a competitive labor marketplace, Hart recommends that job-seekers “take their time to craft your materials, prepare your application, and consider your future responses if and when you are later contacted. But once you get that first bite from an employer, that’s when the clock starts and speed starts to be a much bigger signal of responsiveness and thus of higher hireability.”&nbsp;</span></p> </div> </div> </div> </div> <div class="layout__region region-second"> <div data-block-plugin-id="field_block:node:news_release:field_associated_people" class="block block-layout-builder block-field-blocknodenews-releasefield-associated-people"> <h2>In This Story</h2> <div class="field field--name-field-associated-people field--type-entity-reference field--label-visually_hidden"> <div class="field__label visually-hidden">People Mentioned in This Story</div> <div class="field__items"> <div class="field__item"><a href="/profiles/ehart8" hreflang="en">Einav Hart</a></div> </div> </div> </div> <div data-block-plugin-id="field_block:node:news_release:field_content_topics" class="block block-layout-builder block-field-blocknodenews-releasefield-content-topics"> <h2>Topics</h2> <div class="field field--name-field-content-topics field--type-entity-reference field--label-visually_hidden"> <div class="field__label visually-hidden">Topics</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/13796" hreflang="en">Costello College of Business Faculty Research</a></div> <div class="field__item"><a href="/taxonomy/term/13106" hreflang="en">Management Faculty Research</a></div> <div class="field__item"><a href="/taxonomy/term/21828" hreflang="en">Future of Work and Leadership - Costello</a></div> <div class="field__item"><a href="/taxonomy/term/20986" hreflang="en">Costello Research Careers</a></div> <div class="field__item"><a href="/taxonomy/term/21076" hreflang="en">Costello Research Recruiting</a></div> <div class="field__item"><a href="/taxonomy/term/20966" hreflang="en">Costello Research Evaluating Performance</a></div> <div class="field__item"><a href="/taxonomy/term/12501" hreflang="en">Costello College of Business News</a></div> <div class="field__item"><a href="/taxonomy/term/271" hreflang="en">Research</a></div> </div> </div> </div> </div> </div> Wed, 22 Jul 2026 16:25:41 +0000 Katelynn C Hipolito 346038 at