Costello Research Business Model Innovation / en 91°”Íű professor probes ‘Labubu economics’ /news/2026-06/george-mason-university-professor-probes-labubu-economics <span>91°”Íű professor probes ‘Labubu economics’</span> <span><span>Katelynn C Hipolito</span></span> <span><time datetime="2026-06-02T11:03:55-04:00" title="Tuesday, June 2, 2026 - 11:03">Tue, 06/02/2026 - 11:03</time> </span> <div class="layout layout--gmu layout--twocol-section layout--twocol-section--70-30"> <div class="layout__region region-first"> <div data-block-plugin-id="field_block:node:news_release:body" class="block block-layout-builder block-field-blocknodenews-releasebody"> <div class="field field--name-body field--type-text-with-summary field--label-visually_hidden"> <div class="field__label visually-hidden">Body</div> <div class="field__item"><p class="s3"><span class="intro-text">The </span><a href="https://www.wired.com/story/labubu-pop-mart-earnings-2025/" target="_blank"><span class="s5 intro-text">billion-dollar Labubu phenomenon</span></a><span class="intro-text"> broke a cardinal rule of retail: Consumers need to know what they’re buying before they open their wallet. Most new Labubu sales took the form of “blind boxes,” where purchasers found out which type of doll they’d purchased only after the fact.</span></p> <figure role="group" class="align-right"> <div> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/default/files/styles/medium/public/2025-10/zhechao_yang_1080x1350_0.png?itok=l7ukWy5h" width="448" height="560" loading="lazy"> </div> </div> <figcaption>Zhechao Yang, assistant professor of information systems and operations management at Costello College of Business at 91°”Íű. Photo by Jeffrey Porovich/Costello College of Business.</figcaption> </figure> <p class="s3"><a href="https://business.gmu.edu/profiles/zyang31" title="Zhechao Yang"><span class="s5">Zhechao Yang</span></a><span>, assistant professor of information systems and operations management at the </span><a href="https://business.gmu.edu/" title="Costello College of Business | 91°”Íű"><span>Costello College of Business</span></a><span> at 91°”Íű, says that the “blind box” strategy, or “probabilistic selling” in academic terminology, is a rapidly growing global phenomenon that goes way beyond Labubu. Her recently published paper in </span><a href="https://pubsonline.informs.org/doi/abs/10.1287/msom.2024.1036?af=R" target="_blank" title="Learn more"><em><span class="s6">Manufacturing &amp; Service Operations Management</span></em></a><em><span class="s2"> </span></em><span>examines how, and why, this emerging strategy has worked for </span><a href="https://www.lego.com/en-us/product/series-29-71052" target="_blank" title="Learn more"><span class="s5">toymakers</span></a><span>, </span><a href="https://www.tripadvisor.com/ShowTopic-g45963-i10-k6859493-Car_rentals_through_Hotwire_Special_Car-Las_Vegas_Nevada.html" target="_blank" title="Learn more"><span class="s5">car rental companies</span></a><span> and</span><a href="https://www.tiktok.com/@jess4reads/video/7581668929051954463" target="_blank"><span class="s5"> booksellers</span></a><span> alike—while delighting customers willing to pay for a surprise.</span></p> <p class="s3"><span>The paper was co-authored by Hongseok Jang of Tulane University and Xiajun Amy Pan of University of Florida.</span></p> <p class="s3"><span>The researchers used game-theoretic modeling to analyze the interactions of suppliers, retailers and customers in a market where a manufacturer sells through a retailer. In this realistic setup, a supplier offers an assortment of products ranging from high- to low-quality at wholesale prices, which retailers seek to sell to consumers at the highest possible profit. Either the retailer or the supplier can choose to initiate probabilistic selling (PS), selecting some mixture of high- and low-quality products to go in the “blind boxes.”</span></p> <p class="s3"><span>Yang and her co-authors noted that PS can improve profits for retailers and suppliers in a number of ways. “One is the market expansion effect,” Yang explains. “If there is an excess of high-quality products that consumers are not buying, they can be combined with low-quality products to form a new product, via PS
Another way is through strategic differentiation, essentially preventing the excess high-quality products from experiencing price convergence with lower-quality products.”</span></p> <p class="s3"><span>But PS’ profitability potential is far from uniform. As the paper clarifies, it can vary greatly with the context, based particularly on two elements: whether PS is retailer- or supplier-led, and whether high-value products are abundant or scarce.</span></p> <p class="s3"><span>The researchers found that transaction costs—the extra costs of creating and selling blind boxes—were one of the main determining factors. Whichever party initiates PS will have to bear certain costs, which may include the labor required to assemble “blind boxes,” and additional fulfillment, inventory and logistics costs. Additionally, Yang says, “There could be financial and accounting costs associated with adding new products.”</span></p> <p class="s3"><span>When retailers take it upon themselves to introduce PS, the associated transaction costs can reshape upstream pricing. Anticipating those costs, the supplier may lower the wholesale price of high-quality products to make the blind-box strategy viable for the retailer. This can help the retailer, but it also reduces the supplier’s margin and may make retailer-led PS unattractive to the supplier under some conditions.</span></p> <p class="s3"><span>When retailers take the lead, they will adjust the product mix for PS based on balancing transaction costs against the likelihood of product cannibalization—a trade-off that may give rise to more shortsighted choices.</span></p> <p class="s3"><span>On the other hand, supplier-led PS gives the supplier more control over both the blind-box mix and the wholesale terms. Also, by adjusting the number of high-quality products that will go in the “blind boxes,” the supplier can maximize price differentiation, thus increasing profits.</span></p> <p class="s3"><span>“When the supplier leads the strategy, it can reduce the channel inefficiency,” Yang says. “In the model, the supplier can control both the product mix inside the blind box and the wholesale terms offered to the retailer. That can make it easier to manage cannibalization and preserve the value of high-quality products.”</span></p> <p class="s3"><span>The importance of supplier-led PS becomes especially clear when high-value products are scarce. In that setting, the paper shows that firms should use the limited high-value capacity on “blind boxes” rather than sell those products separately.</span></p> <p class="s3"><span>Thus, the paper concludes that supplier-led PS, unlike the retailer-led variety, can create a “win-win-win” scenario where the supplier and retailer both earn higher profits, market coverage expands, and consumers benefit from access to a broader set of purchasing options.</span></p> <p class="s3"><span>However, power plays a significant role in real-world decisions around PS. “In reality, major retailers like Amazon may have more bargaining power, more pricing power. The high-level assumption we give this model is that when the retailer is more powerful, the retailer gets the first opportunity to decide whether to introduce PS., but that doesn’t mean it’s the best option for the whole supply chain,” Yang says.</span></p> <p class="s3"><span>“It’s better for the two parties to have some conversation before deciding who will take the power at the very beginning. Large retailers may have some advantages, but sometimes it’s better to give this power to the supplier.”</span></p> </div> </div> </div> </div> <div class="layout__region region-second"> <div data-block-plugin-id="field_block:node:news_release:field_associated_people" class="block block-layout-builder block-field-blocknodenews-releasefield-associated-people"> <h2>In This Story</h2> <div class="field field--name-field-associated-people field--type-entity-reference field--label-visually_hidden"> <div class="field__label visually-hidden">People Mentioned in This Story</div> <div class="field__items"> <div class="field__item"><a href="/profiles/zyang31" hreflang="en">Zhechao Yang</a></div> </div> </div> </div> <div data-block-plugin-id="field_block:node:news_release:field_content_topics" class="block block-layout-builder block-field-blocknodenews-releasefield-content-topics"> <h2>Topics</h2> <div class="field field--name-field-content-topics field--type-entity-reference field--label-visually_hidden"> <div class="field__label visually-hidden">Topics</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/21051" hreflang="en">Operations - Costello</a></div> <div class="field__item"><a href="/taxonomy/term/21046" hreflang="en">Costello Research Retail</a></div> <div class="field__item"><a href="/taxonomy/term/20926" hreflang="en">Costello Research Business Model Innovation</a></div> <div class="field__item"><a href="/taxonomy/term/12501" hreflang="en">Costello College of Business News</a></div> <div class="field__item"><a href="/taxonomy/term/13131" hreflang="en">ISOM Faculty Research</a></div> <div class="field__item"><a href="/taxonomy/term/13796" hreflang="en">Costello College of Business Faculty Research</a></div> <div class="field__item"><a href="/taxonomy/term/271" hreflang="en">Research</a></div> </div> </div> </div> </div> </div> Tue, 02 Jun 2026 15:03:55 +0000 Katelynn C Hipolito 345887 at Are U.S. ‘news deserts’ hothouses of corruption? /news/2024-11/are-us-news-deserts-hothouses-corruption <span>Are U.S. ‘news deserts’ hothouses of corruption?</span> <span><span>Jennifer Anzaldi</span></span> <span><time datetime="2024-11-19T11:35:27-05:00" title="Tuesday, November 19, 2024 - 11:35">Tue, 11/19/2024 - 11:35</time> </span> <div class="layout layout--gmu layout--twocol-section layout--twocol-section--70-30"> <div class="layout__region region-first"> <div data-block-plugin-id="field_block:node:news_release:body" class="block block-layout-builder block-field-blocknodenews-releasebody"> <div class="field field--name-body field--type-text-with-summary field--label-visually_hidden"> <div class="field__label visually-hidden">Body</div> <div class="field__item"><p><span class="intro-text">The March 24, 2021 edition of neighborhood newspaper Northeast News, out of Kansas City, Missouri, contained a surprise for its 9,000 subscribers. Where the front-page news should have been, there was a big, blank white space. This was no printer’s error, but a last-ditch cry for help. After 89 years in operation, </span><a href="https://northeastnews.net/pages/" target="_blank" title="Learn more."><em><span class="intro-text">Northeast News</span></em></a><span class="intro-text"> had found itself on the brink of insolvency due to the loss of key advertisers amid the COVID pandemic. The empty front page was designed to remind the community of what it would lose if its only local paper went under.</span><br><br>The gambit went viral, prompting a flood of online donations that is keeping the paper afloat, for now. Ironically, <em>Northeast News</em> owes its existence to the very force that has fueled the more general decline of local journalism in America—the internet.</p> <figure role="group" class="align-left"> <div> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/default/files/styles/small_content_image/public/2023-05/brad-greenwood.jpg?itok=8Fax7wVR" width="350" height="350" alt="Brad Greenwood" loading="lazy"> </div> </div> <figcaption>Brad Greenwood</figcaption> </figure> <p>As advertiser dollars migrated to Facebook and Google, the business model that supported local newspapers for generations came to the edge of collapse. <a href="https://pressgazette.co.uk/news/news-deserts-research-newspapers-closed/" target="_blank" title="Read the article.">Since 2004, more than 2,500 American newspapers have ceased publication</a>—around one-quarter of the total. Overall newspaper circulation has declined by more than half since 1990.<br><br>To be sure, digital alternatives have rushed in to fill the gap, such as citizen-journalist websites, nonprofit news organs, partisan blogs, etc. So, the question represented by the blank front page of <em>Northeast News</em> resonates: What do communities lose when newspapers fold that online journalism startups haven’t (so far, at least) been able to replace?<br><br>In the past, industry observers and researchers have linked community newspaper closure to diminished civic trust and political participation, among other negative effects. New research from <a href="https://business.gmu.edu/profiles/bgreenwo" title="Brad Greenwood">Brad Greenwood</a>, the Maximus Corporate Partner Professor of Business at the <a href="https://business.gmu.edu/" title="Costello College of Business | 91°”Íű">Costello College of Business</a> at 91°”Íű, builds on this discourse, finding evidence that when local papers topple, political corruption springs up in their wake.<br><br>Greenwood’s paper, coauthored by Ted Matherly of Tulane University, was published in <a href="https://misq.umn.edu/no-news-is-bad-news-the-internet-corruption-and-the-decline-of-the-fourth-estate.html" target="_blank" title="Read the article."><em>MIS Quarterly</em></a>.<br><br>The researchers focused on U.S. federal districts that lost a major daily newspaper during the years 1996 to 2019. They compared the number of corruption charges (bribery, embezzlement, fraud, etc.), defendants, and cases filed in district court before and after the newspaper closure. The results were striking: Overall, the disappearance of a newspaper delivered a 6.9% increase in charges, a 6.8% increase in the number of indicted defendants and a 7.4% increase in cases filed.<br><br>“We looked at federal charges for three reasons. First, the overwhelming amount of statutory enforcement occurs federally. Second, it gives us a uniform definition of what constitutes corruption across every domestic jurisdiction. Finally, and most importantly, federal conviction rates are over 90%,” Greenwood says. “They don’t charge people unless they have a good-faith belief they will prevail at trial.”<br><br>Moreover, post-newspaper corruption cases were more likely to go to trial as opposed to resolving in a plea deal, thus incurring greater public costs.</p> <figure class="quote"> <p>“In an age of misinformation, the solution is not rejecting the professional press, it is embracing it, and ensuring that well-trained and hard-working men and women have both the ability and venue to hold those in power to account."</p> </figure> <p>Greenwood and Matherly also examined whether digital-era upstarts were adequate substitutes for newspapers, in terms of curtailing corruption. They tracked 352 such websites, and found they had no impact on the number of charges, defendants or cases in the districts concerned.&nbsp;<br><br>“While it’s hard to say precisely why we don’t see an effect from online news, there are several candidate explanations. Not only do citizen journalists lack the standing and training to tackle questions of public corruption and elevate discourse in the public square, but many of these sites aren’t even legitimate news vendors,” says Greenwood, referencing what are commonly referred to as “pink slime websites.”<br><br>Greenwood goes on to suggest that the corruption-preventing power of the defunct papers came not necessarily from journalistic acumen, but rather from the ability to elevate the actions bad actors had taken in public discourse, a process journalism researchers refer to as agenda setting.&nbsp;<br><br>Whatever the cause, the ramifications for society are very real. In the Northern District of Illinois alone, corruption-related cases involving more than 1,700 officials cost taxpayers a staggering $550 million per year from 1976 to 2012. The coffers of communities that lose newspapers may suffer more than most, since these cases tend to end up in expensive courtroom proceedings rather than plea deals.<br><br>Further, the study only looks at corrupt officials who got caught. Presumably, there are many more whose corruption went unpunished.<br><br>All told, these findings suggest that community newspapers should not be regarded as just another business model ill-adapted to digital disruption that should be allowed to fail. Their demise comes at significant public cost, financial and otherwise. “In an age of misinformation, the solution is not rejecting the professional press, it is embracing it, and ensuring that well-trained and hard-working men and women have both the ability and venue to hold those in power to account,” Greenwood says.</p> <p>&nbsp;</p> </div> </div> </div> </div> <div class="layout__region region-second"> <div data-block-plugin-id="field_block:node:news_release:field_associated_people" class="block block-layout-builder block-field-blocknodenews-releasefield-associated-people"> <h2>In This Story</h2> <div class="field field--name-field-associated-people field--type-entity-reference field--label-visually_hidden"> <div class="field__label visually-hidden">People Mentioned in This Story</div> <div class="field__items"> <div class="field__item"><a href="/profiles/bgreenwo" hreflang="en">Brad Greenwood</a></div> </div> </div> </div> <div data-block-plugin-id="inline_block:text" data-inline-block-uuid="3d5916b3-0949-47e4-8cd8-954d8cc30203" class="block block-layout-builder block-inline-blocktext"> </div> <div data-block-plugin-id="inline_block:news_list" data-inline-block-uuid="c2affe88-bbc6-4359-9af1-dee67bf03750" class="block block-layout-builder block-inline-blocknews-list"> <h2>Related Stories</h2> <div class="views-element-container"><div class="view view-news view-id-news view-display-id-block_1 js-view-dom-id-b095a7cea6a42c91eab3fd435fea9e45a656c180426c5c8c4e48a4656756fc43"> <div class="view-content"> <div class="news-list-wrapper"> <ul class="news-list"> <li class="news-item"><div class="views-field views-field-title"><span class="field-content"><a href="/news/2026-06/george-mason-university-professor-probes-labubu-economics" hreflang="en">91°”Íű professor probes ‘Labubu economics’</a></span></div><div class="views-field views-field-field-publish-date"><div class="field-content">June 3, 2026</div></div></li> <li class="news-item"><div class="views-field views-field-title"><span class="field-content"><a href="/news/2026-05/ms-finance-alum-built-career-foundation-through-academic-engagement" hreflang="en">MS in Finance alum built a career foundation through academic engagement</a></span></div><div class="views-field views-field-field-publish-date"><div class="field-content">May 27, 2026</div></div></li> <li class="news-item"><div class="views-field views-field-title"><span class="field-content"><a href="/news/2026-05/students-step-world-investment-banking-through-costello-fellows-wall-street" hreflang="en">Students step into the world of investment banking through Costello Fellows on Wall Street</a></span></div><div class="views-field views-field-field-publish-date"><div class="field-content">May 13, 2026</div></div></li> <li class="news-item"><div class="views-field views-field-title"><span class="field-content"><a href="/news/2026-05/power-showing-how-honors-college-student-built-career-seizing-every-opportunity" hreflang="en">The power of showing up: How this Honors College student built a career by seizing every opportunity </a></span></div><div class="views-field views-field-field-publish-date"><div class="field-content">May 12, 2026</div></div></li> <li class="news-item"><div class="views-field views-field-title"><span class="field-content"><a href="/news/2026-05/george-mason-universitys-costello-college-business-and-naba-inc-join-forces-develop" hreflang="en">91°”Íű's Costello College of Business and NABA Inc. join forces to develop the business leaders of tomorrow</a></span></div><div class="views-field views-field-field-publish-date"><div class="field-content">May 8, 2026</div></div></li> </ul> </div> </div> </div> </div> </div> <div data-block-plugin-id="inline_block:text" data-inline-block-uuid="2ac7c3f5-6f8d-4939-97fd-fa0fea4fc414" class="block block-layout-builder block-inline-blocktext"> </div> <div data-block-plugin-id="field_block:node:news_release:field_content_topics" class="block block-layout-builder block-field-blocknodenews-releasefield-content-topics"> <h2>Topics</h2> <div class="field field--name-field-content-topics field--type-entity-reference field--label-visually_hidden"> <div class="field__label visually-hidden">Topics</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/21021" hreflang="en">ESG - Costello</a></div> <div class="field__item"><a href="/taxonomy/term/20926" hreflang="en">Costello Research Business Model Innovation</a></div> <div class="field__item"><a href="/taxonomy/term/20916" hreflang="en">Costello Research Digital Platforms</a></div> <div class="field__item"><a href="/taxonomy/term/12501" hreflang="en">Costello College of Business News</a></div> <div class="field__item"><a href="/taxonomy/term/13796" hreflang="en">Costello College of Business Faculty Research</a></div> <div class="field__item"><a href="/taxonomy/term/13131" hreflang="en">ISOM Faculty Research</a></div> <div class="field__item"><a href="/taxonomy/term/271" hreflang="en">Research</a></div> </div> </div> </div> </div> </div> <div class="layout layout--gmu layout--twocol-section layout--twocol-section--30-70"> <div> </div> <div> </div> </div> Tue, 19 Nov 2024 16:35:27 +0000 Jennifer Anzaldi 114851 at When Value Is in the Service, Not the Ownership /news/2021-11/when-value-service-not-ownership <span>When Value Is in the Service, Not the Ownership</span> <span><span>Marianne Klinker</span></span> <span><time datetime="2021-11-16T15:39:30-05:00" title="Tuesday, November 16, 2021 - 15:39">Tue, 11/16/2021 - 15:39</time> </span> <div class="layout layout--gmu layout--twocol-section layout--twocol-section--30-70"> <div class="layout__region region-first"> <div data-block-plugin-id="field_block:node:news_release:field_associated_people" class="block block-layout-builder block-field-blocknodenews-releasefield-associated-people"> <h2>In This Story</h2> <div class="field field--name-field-associated-people field--type-entity-reference field--label-visually_hidden"> <div class="field__label visually-hidden">People Mentioned in This Story</div> <div class="field__items"> <div class="field__item"><a href="/profiles/ibellos" hreflang="en">Ioannis Bellos</a></div> </div> </div> </div> </div> <div class="layout__region region-second"> <div data-block-plugin-id="field_block:node:news_release:body" class="block block-layout-builder block-field-blocknodenews-releasebody"> <div class="field field--name-body field--type-text-with-summary field--label-visually_hidden"> <div class="field__label visually-hidden">Body</div> <div class="field__item"><p>It’s a clichĂ©, but the car has shaped American history and culture since its invention. Even the American landscape evolved around the rise of the private car—train lines were abandoned as railroad tracks were pulled up in favor of highways; gas stations and motels sprang up in otherwise desolate places; and cities scrambled to design systems for getting millions of cars in and out efficiently. We could ask which came first, the car or the cultural identity related to the freedom cars provide, but, once again, the relationship Americans have with cars is changing. We still want to get from point A to point B with the speed, efficiency, and privacy cars offer, but the urge to own them privately is waning.</p> <figure role="group" class="align-left"> <div> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/default/files/styles/small_content_image/public/2021-08/ionnis-bellos_1.jpg?itok=c4sOltik" width="278" height="350" alt="Ioannis Bellos" loading="lazy"> </div> </div> <figcaption>Ioannis Bellos</figcaption> </figure> <p><a href="/profiles/ibellos" title="Ioannis Bellos">Ioannis Bellos</a>, associate professor of information systems and operations management, began researching service design as a PhD student at Georgia Tech. When talking about his research, he quotes advertising icon Leo McGinneva who famously said, “People don’t want quarter-inch bits, they want quarter-inch holes.” That is, the customer wants what the product can do, not necessarily the product itself. Bellos was drawn to researching businesses that don’t link customer value to product ownership. Car sharing, offered through services like Car2Go, Getaround, and Zip Car, is a perfect example. “In the context of mobility, getting from point A to point B is what matters, not owning the vehicle,” says Bellos.</p> <p>American car manufacturers are scrambling to reinvent themselves in many ways, from developing electric cars to driverless ones, but Bellos points out an interesting effect of car sharing: The car manufacturers are in on it and are trying to figure out the best way of not selling cars. He notes that many car-sharing companies are actually owned by manufacturers.</p> <p>“Car makers, especially high-end ones, saw an opportunity for market expansion,” Bellos says. “They can reach out to more customers by providing a way to use the cars without owning them.” Car sharing offers ease of transport with the privacy of a personal car but without the headache of upkeep—giving the customer that quarter-inch hole while bypassing owning the drill altogether.</p> </div> </div> </div> <div data-block-plugin-id="field_block:node:news_release:field_content_topics" class="block block-layout-builder block-field-blocknodenews-releasefield-content-topics"> <h2>Topics</h2> <div class="field field--name-field-content-topics field--type-entity-reference field--label-visually_hidden"> <div class="field__label visually-hidden">Topics</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/20931" hreflang="en">Costello Research Sustainable Operations</a></div> <div class="field__item"><a href="/taxonomy/term/20926" hreflang="en">Costello Research Business Model Innovation</a></div> <div class="field__item"><a href="/taxonomy/term/20891" hreflang="en">Costello Research Strategic Management</a></div> <div class="field__item"><a href="/taxonomy/term/20936" hreflang="en">Costello Research Innovation Strategy</a></div> <div class="field__item"><a href="/taxonomy/term/12501" hreflang="en">Costello College of Business News</a></div> <div class="field__item"><a href="/taxonomy/term/13796" hreflang="en">Costello College of Business Faculty Research</a></div> <div class="field__item"><a href="/taxonomy/term/13131" hreflang="en">ISOM Faculty Research</a></div> </div> </div> </div> </div> </div> Tue, 16 Nov 2021 20:39:30 +0000 Marianne Klinker 57586 at School of Business Faculty Niki Vlastara Says Changing Consumer Behavior is the way to Ensure a Sustainable Future /news/2021-08/school-business-faculty-niki-vlastara-says-changing-consumer-behavior-way-ensure <span>School of Business Faculty Niki Vlastara Says Changing Consumer Behavior is the way to Ensure a Sustainable Future</span> <span><span>Marianne Klinker</span></span> <span><time datetime="2021-08-24T16:06:19-04:00" title="Tuesday, August 24, 2021 - 16:06">Tue, 08/24/2021 - 16:06</time> </span> <div class="layout layout--gmu layout--twocol-section layout--twocol-section--30-70"> <div class="layout__region region-first"> <div data-block-plugin-id="field_block:node:news_release:field_associated_people" class="block block-layout-builder block-field-blocknodenews-releasefield-associated-people"> <h2>In This Story</h2> <div class="field field--name-field-associated-people field--type-entity-reference field--label-visually_hidden"> <div class="field__label visually-hidden">People Mentioned in This Story</div> <div class="field__items"> <div class="field__item"><a href="/profiles/nvlastar" hreflang="en">Mariniki (Niki) Vlastara</a></div> </div> </div> </div> </div> <div class="layout__region region-second"> <div data-block-plugin-id="field_block:node:news_release:body" class="block block-layout-builder block-field-blocknodenews-releasebody"> <div class="field field--name-body field--type-text-with-summary field--label-visually_hidden"> <div class="field__label visually-hidden">Body</div> <div class="field__item"><p>Years spent engaging with consumers in the business world made&nbsp;<a href="/profiles/nvlastar" title="Niki Vlastara">Niki Vlastara</a>&nbsp;realize that how sustainability concepts and proposals were marketed significantly influenced how successful they became. As she worked her way into academia and eventually to the 91°”Íű School of Business it’s been her focus to study how to best engage and convince both customers and corporations to act with people, planet, and prosperity in mind.</p> <figure role="group" class="align-left"> <div> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/default/files/styles/medium/public/2021-08/mariniki-vlastara_0.jpg?itok=ns0_B-3S" width="350" height="440" alt="Niki Vlastara, an assistant professor in the Marketing Department" loading="lazy"> </div> </div> <figcaption>Niki Vlastara</figcaption> </figure> <p>Vlastara, an assistant professor in the Marketing Department, joined the School of Business in 2019. Her research interests focus on consumer behavior, consumer ethics and sustainable development— making her a perfect member of the <a href="/node/201" title="Business for a Better World Center (B4BW)">Business for a Better World Center (B4BW)</a>&nbsp;Affiliate Faculty team. Before entering academia, she held different executive positions in marketing and revenue planning in the leisure industry and served as a consultant in business development for startup ventures, developing their marketing strategy and communications plans.</p> <p>Recently, we had the opportunity to catch-up with Vlastara to learn more about her journey to the business for good space, and how his research contributes to the cause.</p> <p><strong>What motivated you to start working in the sustainability space?</strong></p> <p>Before transitioning into academia, I spent a number of years in business—particularly in executive positions. In those roles, I was involved in streamlining and introducing sustainability into our operations and marketing department in order to minimize costs and waste. Years later, after I had started my PhD, I realized that change is most possible and achievable when all stakeholders are involved. Moreover, I came to understand that people must be convinced of the benefits a new or different approach will bring—such as acting in a sustainable way—before they will change their behavior. That is the main reason my research, both then and through today, is focused on consumer behavior, and, in particular, examines the intersection of the ethics of consumption and sustainability. I believe understanding what motivates changes in customer behavior may lead us to identifying more effective ways to communicate both the urgency, and the benefits of sustainable behavior. Ideally this will result in a more sustainable and equitable future for all.</p> <p><strong>What can you tell us about your ongoing research?</strong></p> <p>The United Nations World Commission defines development as sustainable if it meets the needs of the present without compromising the ability of future generations to meet their own needs. I am very motivated to contribute to efforts that will help ensure that kind of development increases. Consequently, my research pays close attention to the messages consumers and corporations alike receive on that issue. Trying to define what affects the future is in itself difficult, and I have been trying to determine how to characterize, outline, and describe a future with increased risk due to climate change, and how that to make the message understandable, relevant, and pressing enough to motivate change in consumer behavior.</p> <p><strong>But you’re doing more than just research, can you describe some of your other activities?</strong></p> <p>I am part of the&nbsp;<a href="https://www.royalholloway.ac.uk/research-and-teaching/departments-and-schools/business-and-management/research/our-research-areas/centre-for-research-into-sustainability/#:~:text=The%20Centre%20for%20Research%20into,environmental%20sustainability%20in%20contemporary%20society." target="_blank" title="Centre for Research into Sustainability">Centre for Research into Sustainability</a>, which is a group of academic researchers in accounting, finance, marketing, management, and operations management that work on sustainability issues. In addition to my affiliation with B4BW, while at Mason I also joined the&nbsp;<a href="https://ise.gmu.edu/" target="_blank" title="Institute of Sustainable Earth">Institute of Sustainable Earth</a>&nbsp;because I believe that sharing and cooperating through disciplines can provide a wealth of original ideas and courses of action to achieve our goals. In that same vein, my being part of the Gender and Consumer Behavior group of academic researchers has provided me with a more inclusive and diverse way to approach certain subjects and problems in business.</p> <p>Before coming to Mason, I was on board of the Miami Chapter of U.N. Association where I helped promote the&nbsp;<a href="https://sdgs.un.org/goals" target="_blank" title="U.N. Sustainable Development Goals">U.N. Sustainable Development Goals</a>&nbsp;to the local community, corporations and education centers.</p> <p><strong>Niki, thank you so much for your work in this field and your commitment to B4BW. What could we be doing to support you and your colleagues’ research and other efforts?</strong></p> <p>I believe that B4BW is offering tremendous value serving as a platform for discussions, the exchange of ideas, and most importantly by spearheading ways for action. Looking to the future, the development of a minor based on the principles espoused by B4BW would help ensure our students and faculty truly think about these issues differently, and help create a better world indeed.</p> </div> </div> </div> <div data-block-plugin-id="field_block:node:news_release:field_content_topics" class="block block-layout-builder block-field-blocknodenews-releasefield-content-topics"> <h2>Topics</h2> <div class="field field--name-field-content-topics field--type-entity-reference field--label-visually_hidden"> <div class="field__label visually-hidden">Topics</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/20931" hreflang="en">Costello Research Sustainable Operations</a></div> <div class="field__item"><a href="/taxonomy/term/20916" hreflang="en">Costello Research Digital Platforms</a></div> <div class="field__item"><a href="/taxonomy/term/20926" hreflang="en">Costello Research Business Model Innovation</a></div> <div class="field__item"><a href="/taxonomy/term/12501" hreflang="en">Costello College of Business News</a></div> <div class="field__item"><a href="/taxonomy/term/12396" hreflang="en">Business for a Better World Affiliate Faculty in the News</a></div> <div class="field__item"><a href="/taxonomy/term/8191" hreflang="en">Business for a Better World Center News</a></div> <div class="field__item"><a href="/taxonomy/term/8121" hreflang="en">SBUS Marketing Department</a></div> <div class="field__item"><a href="/taxonomy/term/13796" hreflang="en">Costello College of Business Faculty Research</a></div> <div class="field__item"><a href="/taxonomy/term/13151" hreflang="en">Marketing Faculty Research</a></div> </div> </div> </div> </div> </div> Tue, 24 Aug 2021 20:06:19 +0000 Marianne Klinker 50831 at Doing More with Less: Talking Sustainability with School of Business Faculty Member Yannis Bellos /news/2021-08/doing-more-less-talking-sustainability-school-business-faculty-member-yannis-bellos <span>Doing More with Less: Talking Sustainability with School of Business Faculty Member Yannis Bellos</span> <span><span>Marianne Klinker</span></span> <span><time datetime="2021-08-24T15:28:09-04:00" title="Tuesday, August 24, 2021 - 15:28">Tue, 08/24/2021 - 15:28</time> </span> <div class="layout layout--gmu layout--twocol-section layout--twocol-section--30-70"> <div class="layout__region region-first"> <div data-block-plugin-id="field_block:node:news_release:field_associated_people" class="block block-layout-builder block-field-blocknodenews-releasefield-associated-people"> <h2>In This Story</h2> <div class="field field--name-field-associated-people field--type-entity-reference field--label-visually_hidden"> <div class="field__label visually-hidden">People Mentioned in This Story</div> <div class="field__items"> <div class="field__item"><a href="/profiles/ibellos" hreflang="en">Ioannis Bellos</a></div> </div> </div> </div> </div> <div class="layout__region region-second"> <div data-block-plugin-id="field_block:node:news_release:body" class="block block-layout-builder block-field-blocknodenews-releasebody"> <div class="field field--name-body field--type-text-with-summary field--label-visually_hidden"> <div class="field__label visually-hidden">Body</div> <div class="field__item"><p>His training as a mechanical engineer taught him to eliminate waste and squeeze inefficiencies out of manufacturing methods. When he realized he could take those same skills and use them to improve business processes and reduce negative environmental impacts,&nbsp;<a href="/profiles/ibellos" title="Yannis Bellow">Yannis Bellos</a>&nbsp;found his way into the field of sustainability.</p> <figure role="group" class="align-left"> <div> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/default/files/styles/medium/public/2021-08/ionnis-bellos_1.jpg?itok=8UM1H2ER" width="350" height="440" alt="School of Business faculty Ionnis Bellos" loading="lazy"> </div> </div> <figcaption>Ioannis (Yannis) Bellos</figcaption> </figure> <p>Bellos, associate professor for Information Systems and Operations Management, has been with 91°”Íű School of Business since 2012. His research interests sit at the intersection of sustainability and service operations—making him a perfect member of the&nbsp;<a href="/node/201" title="Business for a Better World (B4BW)">Business for a Better World Center (B4BW)</a>&nbsp;affiliate faculty team.&nbsp;<a href="https://scholar.google.com/citations?user=NVEreicAAAAJ&amp;hl=en" target="_blank" title="Bellos’ work">Bellos’ work</a>&nbsp;places a particular emphasis on innovative business models shaping what is known as the sharing and access economy and has appeared in book chapters and leading academic journals alike.</p> <p>Recently, we had the opportunity to catch-up with Bellos to learn more about his journey to the business for good space, and how his research contributes to the cause.</p> <p><strong>What motivated you to start working in the sustainability space?</strong></p> <p>I don’t think there was a single defining moment. As an undergraduate student, I studied Mechanical Engineering, which involved improving production processes and their efficiencies—essentially, identifying ways to do more with less, thereby increasing the economic bottom line. It wasn’t until I started my PhD studies at Georgia Tech’s Scheller College of Business when things started to click.</p> <p>This is when I began to realize that my previous training could apply to organizations as well as machines. I could take the ‘do more with less’ mindset and improve not only economic but also environmental performance. My subsequent training in business and, specifically, in operations management complemented my engineering background very well. It provided me with a more holistic view of organizations and the broader impact of their value creation activities.</p> <p><strong>What can you tell us about your ongoing research?</strong></p> <p>In 2015, the United Nations established 17 Sustainable Development Goals (SDGs) as a means of catalyzing actions that can ensure a sustainable future. My ongoing research fits under SDG 11, which is about building sustainable cities and communities.</p> <p>Recently, I have been focused on the adoption of innovative technologies and business models in the transportation sector. According to the Environmental Protection Agency, the transportation sector accounts for the largest share, roughly 28 percent, of the greenhouse gas emissions generated by human activity in the United States. One of my current projects—a joint effort with Mason colleague&nbsp;<a href="/profiles/hren5" title="Hang Ren">Hang Ren</a>&nbsp;and Vishal Agrawal of Georgetown University—examines the adoption of electric vehicles.</p> <p>The conversation regarding the electrification of the automotive industry has primarily only considered auto manufacturers’ willingness to invest in this technology and customers’ willingness to buy it. However, the role of car dealers, the main points of contact between auto manufacturers and customers, is not well understood. We know that many car dealers are hesitant to promote or even sell electric vehicles. Our research identifies the conditions under which car dealerships have an incentive to facilitate electric vehicle adoption. In other research projects, I focus on the economic and environmental aspects of ridesharing business models, and whether these models might result in higher vehicle production and usage.</p> <p><strong>But you’re doing more than just research, can you describe some of your other activities?</strong></p> <p>Over the past several years, I have organized mini-conferences, workshops, conference tracks, and student paper competitions under the broader umbrella of Sustainable Operations.</p> <p>A year ago, right before the onset of the pandemic, I helped plan the 2020 Early Career Workshop on Sustainable Operations—a workshop co-sponsored by B4BW, the McDonough School of Business at Georgetown University, and Georgia Tech’s Ray C. Anderson Center for Sustainable Business. Held at Georgetown University, the event brought together more than 60 faculty members, PhD students, and post-doctoral researchers from 35 different business schools. It was really exciting. Each talk presented a fascinating learning opportunity on topics ranging from agricultural supply chains to social responsibility, energy, and other emerging issues in the domain of sustainability and how business can help alleviate them.</p> <p>It really brought home the point that business schools have important roles to play in educating responsible leaders and continuing to push the envelope by conducting research of consequence. I believe that our School of Business and B4BW is well-positioned to take on that challenge. A significant number of our faculty members, many of whom also attended the workshop, already do research in this domain.</p> <p><strong>Yannis, thank you so much for your work in this field and your commitment to B4BW. What could we be doing to support your and your colleagues’ research and other efforts?</strong></p> <p>Just keep doing what you are already doing!</p> <p>That is, keep bringing together people with similar interests, no matter what the parent discipline, in the same room and exposing faculty members and the broader Mason community to practitioners and thought leaders from outside our school and university. Doing so allows researchers to keep an ear to the ground for emerging challenges, schools of thought, and state-of-the-art approaches for any issue at the intersection of business, society, and the environment.</p> </div> </div> </div> <div data-block-plugin-id="field_block:node:news_release:field_content_topics" class="block block-layout-builder block-field-blocknodenews-releasefield-content-topics"> <h2>Topics</h2> <div class="field field--name-field-content-topics field--type-entity-reference field--label-visually_hidden"> <div class="field__label visually-hidden">Topics</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/20931" hreflang="en">Costello Research Sustainable Operations</a></div> <div class="field__item"><a href="/taxonomy/term/20926" hreflang="en">Costello Research Business Model Innovation</a></div> <div class="field__item"><a href="/taxonomy/term/8101" hreflang="en">SBUS Information Systems and Operations Management Department</a></div> <div class="field__item"><a href="/taxonomy/term/12501" hreflang="en">Costello College of Business News</a></div> <div class="field__item"><a href="/taxonomy/term/12396" hreflang="en">Business for a Better World Affiliate Faculty in the News</a></div> <div class="field__item"><a href="/taxonomy/term/8191" hreflang="en">Business for a Better World Center News</a></div> <div class="field__item"><a href="/taxonomy/term/13131" hreflang="en">ISOM Faculty Research</a></div> <div class="field__item"><a href="/taxonomy/term/13796" hreflang="en">Costello College of Business Faculty Research</a></div> </div> </div> </div> </div> </div> Tue, 24 Aug 2021 19:28:09 +0000 Marianne Klinker 50816 at