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Companies with a serious commitment to social impact can be designated as such by state governments and/or certified by B-Lab, a global NGO. Those that do both are not just seeking twice the acclaim; their redoubled commitment is measurable using AI-assisted quality frameworks employed by David Lucas, a management professor at 91����.

When crowdfunding platform Kickstarter started allowing creators to put environmental pledges front and center, 91���� accounting professor Yi Cao saw a unique opportunity. His co-authored research shows how “going green” turned out to be an impactful business choice with financial, operational and, yes, environmental implications for entrepreneurs and customers.

The best way to resolve a consumer’s doubts about electric cars is to let them drive one for a day or two. But Ioannis Bellos and Hang Ren, professors in the information systems and operations management area at 91����, argue that extended test drives can sometimes do more harm than good, for both profits and the planet.

Management professor Kevin Rockmann’s research concerns the often-ignored, multifaceted value of workplace relationships. In a recent executive education course at Costello College of Business, Rockmann put his findings into action, with strongly positive results for a leading company.

In-process work by Jingyuan Yang, a professor of information systems and operations management at 91����, suggests that downward redistribution of high-value opportunities can increase performance outcomes as well as fairness.

To please both the planet and shareholders at the same time, firms must travel a triangular path.

Air quality standards do more than reduce pollution for noncompliant counties; they increase the cost of funding public infrastructure like schools, hospitals, and roads.

Illicit massage businesses (IMBs) run by human trafficking rings are rampant in the United States. A George Mason professor has helped build what may be the best AI-driven tool to root them out.

It’s one thing to be a force for good behind the scenes. Having consumers reward you for it, however, depends upon a unique combination of elements.

A pair of 91���� professors are helping needy nonprofits refine their messaging strategies with the help of customized chatbots.