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Whether ordering a pizza to split with friends or planning a family excursion, better communication can help reduce the anxiety that surrounds joint-consumption situations. Sharaya Jones, assistant professor of marketing at the Costello College of Business at 91����, recently published research targeting this understudied area of consumer psychology.

To please both the planet and shareholders at the same time, firms must travel a triangular path.

A pair of 91���� marketing professors have unpacked the surprisingly intense and complicated emotional consequences of brand inauthenticity.

Jessica Hoppner, associate professor of marketing at the Donald G. Costello College of Business at 91����, has been named a recipient of Academy of Marketing Research Funding for 2025. 

Post-Covid complaints about “Zoom fatigue,” work-life imbalance, etc. belie a deeper longing for what was lost in the transition to remote work.

Thanking someone in advance for something you’re asking them to do increases their motivation and commitment to the task. This savvy managerial technique also raises some tricky ethical questions.