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To please both the planet and shareholders at the same time, firms must travel a triangular path.

Sue Slocum, professor in the Tourism and Events Management Program at 91����, received a Fulbright Specialist Program award in support of a project on how best to prepare students for jobs in Tajikistan’s tourism economy. She went for a month to advise and collaborate with faculty from the International University of Tourism and Entrepreneurship of Tajikistan.

This month, a new Northern Virginia International Soft-Landing Accelerator (NISA) program, designed to help start-ups from around the globe find guidance, connections, and lab or office spaces at no cost, was launched to help develop new technologies in life sciences.

In the construction trades, engineers and builders are constantly pursuing concrete mixes that provide greater durability and strength. Moreover, concrete adaptations that are biodegradable and nontoxic with reduced greenhouse gas emissions attract even more attention. The potential cherry on top of both would be if the adaptation could result in lower production costs. 

A pair of 91���� marketing professors have unpacked the surprisingly intense and complicated emotional consequences of brand inauthenticity.

The Commonwealth Cyber Initiative Accelerator (CCI+A) program is a jam-packed, five-month innovation program that’s fueling cybersecurity entrepreneurship across Virginia. It’s teaching professors and start-ups what it takes to bring technology to market, including how to pitch to a panel of investors and industry leaders.

Research by George Mason digital technology expert Y. Alicia Hong and obesity expert Larry Cheskin, big data expert Hong Xue, and MS Health Informatics graduate Jo-Vivian Yu found that the eating environments of college students affect their food intake.

Through an NSF-funded Research Experiences for Undergraduates (REU) program, 10 students from around the country will take part in field-based conservation projects at Smithsonian-Mason School of Conservation in Front Royal, Virginia, in the summer of 2026.

Are new ways of fighting wars the best ways? What if technological breakthroughs made militaries worse? That’s the line of study of one of the Schar School’s newest assistant professors, Kendrick Kuo.

WECARE 2.0, a digitally delivered health promotion program for Chinese American dementia caregivers, is easy to use for all literacy levels and increases social supports. An innovative assessment by PhD student Kang Shen highlights that self-report feedback and website activity are crucial for understanding the delivery of a digital intervention.

Nursing Professor Kyeung Mi Oh is testing how a “reminiscence therapy” app can strengthen emotional health and connection for people living with memory loss.

Sanchari Das in George Mason's Information Sciences and Technology Department is working to help seniors avoid falling for Cupid's arrow...when it's actually AI's sting.