91°µÍø

Growing up in southern Virginia, Sandy Torchia, BS Accounting ’93, discovered her passion for accounting early. During high school, she realized that hard work in the field could not only open doors to exciting opportunities but also to a fulfilling career.

A pair of 91°µÍø marketing professors have unpacked the surprisingly intense and complicated emotional consequences of brand inauthenticity.

On Wednesday, October 22, the Costello College of Business at 91°µÍø welcomed students and members of the local business community to its first-ever Artificial Intelligence Symposium, held on the Fairfax Campus.

Air quality standards do more than reduce pollution for noncompliant counties; they increase the cost of funding public infrastructure like schools, hospitals, and roads.

The Career Influencers Network at 91°µÍø empowers faculty and staff to provide career development support to students throughout their academic journey. University Career Services hosted a reception in early October honoring the network’s 10th anniversary.

Jessica Hoppner, associate professor of marketing at the Donald G. Costello College of Business at 91°µÍø, has been named a recipient of Academy of Marketing Research Funding for 2025. 

Managers’ attempts to distract investors from bad news have serious implications for market efficiency.

Costello College of Business hosted its inaugural Camp Costello: a three-day program for incoming first-year students.

Meet the newest Costello researchers, and become acquainted with their scholarly profiles.

Illicit massage businesses (IMBs) run by human trafficking rings are rampant in the United States. A George Mason professor has helped build what may be the best AI-driven tool to root them out.